7 Social Networks to Watch in 2013 / Ryan Holmes,CEO at HootSuite
In December 2010, a little-known app for sharing photos with funky, retro filters announced it had signed up its millionth user. Fast-forward two years, and Instagram is a social media titan, with more than 100 million users and some 58 photos uploaded every second.
Even though you want tweets to look effortless, each one of them should be well thought-out. You want to look at a Twitter campaign from every possible angle and get the opinions of others before it goes live. The following companies may have had the best of intentions, but their tweets will forever be known as some of the most epic social media fails.
In her Oscars® winner’s acceptance speech Cate Blanchett announced that Dame Judi Dench was filming in India. It drew attention to the news that a sequel to ‘The Best Exotic Marigold Hotel’ is in production following its great success in 2012 when it took £82m at the box office worldwide.
The sequel, which will feature Richard Gere as a new resident of the hotel, is due to premiere in 2015.
Research reveals the rise of the ‘investigative consumer’. In the age of information overload consumers are demanding something real.
A new research whitepaper The Experience Economy has identified a new breed of consumer, who needs the reassurance of experiencing a product before they will commit to purchase.
According to The Experience Economy, produced by leading experiential marketing agency Tribe, @tribemarketing while media consumption habits have changed dramatically, the desire to try a product – through samples and events – has increased in importance in the wake of the economic downturn. http://www.tribemarketing.co.uk/
Marketing News ... F&C Investments, has appointed direct response and relationship marketing agency WDMP (@curiousWDMP) to create a direct response campaign aiming to maximise funds deposited and customer return on investment through its ISA products before the tax year end on 5th April.
F&C chose WDMP to create the campaign as a result of the strategic approach that the agency developed, using a strong data segmentation strategy to identify the most effective targets on its database. Data forms the foundation of the campaign, which delivers personalised, relevant and impactful communications to the different behavioural and lifestyle groups identified. [more…]