Here are a few pointers on how a dose of low budget marketing results in success for small business. One B2B telecoms supplier has used inventiveness to punch through the endless telesales noise generated by competitors.
Guerrilla marketing is an advertising strategy in which economic means are used to generate customer interest. It often rotates around creating “buzz” and discussion about the technique. Traditionally this meant getting the press featuring the likes of publicity stunts. Since the advent of the internet it is now more commonly associated with creating something for viral discussion across social media.
Tony Raynor of Abbey Telecom says, “Nobody wants to hear, we sell telephone systems repeatedly. My formula is to stop selling and start communicating with your audience. We try to give things away of high value to businesspeople that cost us frumpence!”
Previous campaigns have included the 20 phone etiquette training clips already featured on TheMarketingblog. Another example was when they placed adverts on sheep got on TV exposure. The media are hungry for content and so they love stories with a difference.
The secret is to think outside of the box and be original. The embedded clip highlights that although video is cheap to make it has great impact, even if it isn’t centric on telephone systems.
Abbey Telecom Logic House, Ordnance Street
For most people in the creative industries the main focus of their time and energy is their work. For a musician, writer, actor or visual artist, creating their opus and developing their creative genius is a priority, and quite rightly so.
Next up in the list of importance is getting the work out to the public, i.e. securing an exhibition, concert, book or record deal. [more…]
Facebook’s Changing Its News Feed Algorithm Again Facebook has announced it will once again adjust its algorithm (on January 1, 2015) to show fewer posts from brand pages that appear to be “overly promotional.”
A pretty little girl named Suzy was standing on the pavement in front of her home. Next to her was a basket containing a number of tiny creatures; in her hand was a sign announcing FREE KITTENS. Suddenly a line of big cars pulled up beside her.
Doug Smith is on his deathbed and knows the end is near. His nurse, his wife, his daughter and his two sons, are with him.He asks for two witnesses to be present and a camcorder be put in place to record his last wishes, and when all is ready he begins to speak:[more…]
British tax return. This example shows the importance of accuracy in your tax return.
The HMRC (Her Majesty's Revenue & Customs) has returned the Tax Return to a man in STANSTED after he apparently answered one of the questions incorrectly. In response to the question: "Do you have anyone dependant on you?" he wrote: ....