Here are a few pointers on how a dose of low budget marketing results in success for small business. One B2B telecoms supplier has used inventiveness to punch through the endless telesales noise generated by competitors.
Guerrilla marketing is an advertising strategy in which economic means are used to generate customer interest. It often rotates around creating “buzz” and discussion about the technique. Traditionally this meant getting the press featuring the likes of publicity stunts. Since the advent of the internet it is now more commonly associated with creating something for viral discussion across social media.
Tony Raynor of Abbey Telecom says, “Nobody wants to hear, we sell telephone systems repeatedly. My formula is to stop selling and start communicating with your audience. We try to give things away of high value to businesspeople that cost us frumpence!”
Previous campaigns have included the 20 phone etiquette training clips already featured on TheMarketingblog. Another example was when they placed adverts on sheep got on TV exposure. The media are hungry for content and so they love stories with a difference.
The secret is to think outside of the box and be original. The embedded clip highlights that although video is cheap to make it has great impact, even if it isn’t centric on telephone systems.
Abbey Telecom Logic House, Ordnance Street
Following a year of continued growth, London and Leeds-based digital agency Delete have appointed Philippe Feraille as their new Client Services Director.
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Mapp Digital, LLC (www.mapp.com), one of the largest independent digital marketing technology companies in the world, today launched The Digital Customer Engagement Index  – a forensic analysis of the digital marketing methods of the Top 50 leading ecommerce brands in the UK. The study, which focuses on three key channels (email, mobile apps and [more…]
An Airplane Was About To Crash. There Were 4 Passengers On Board But only 3 Parachutes. Then This Happend
The 1st passenger said, " I am Steph Curry , the best NBA basketball player. The warriors and my millions of fans need me , and i can't afford to die" So he took the 1st pack and left the plane.[more…]
DFS, the UK’s biggest sofa manufacturer and retailer, has partnered with Oscar-winning studio Aardman to create a multichannel advertising campaign that heroes its talented team of craftsmen and women.
A cop waited outside a popular pub hoping to nab a drunk-driver.
At closing time, as everyone came out, he spotted his potential quarry. The man was so obviously inebriated that he could barely walk. He stumbled around the parking lot for a few minutes looking for his car.