Here are a few pointers on how a dose of low budget marketing results in success for small business. One B2B telecoms supplier has used inventiveness to punch through the endless telesales noise generated by competitors.
Guerrilla marketing is an advertising strategy in which economic means are used to generate customer interest. It often rotates around creating “buzz” and discussion about the technique. Traditionally this meant getting the press featuring the likes of publicity stunts. Since the advent of the internet it is now more commonly associated with creating something for viral discussion across social media.
Tony Raynor of Abbey Telecom says, “Nobody wants to hear, we sell telephone systems repeatedly. My formula is to stop selling and start communicating with your audience. We try to give things away of high value to businesspeople that cost us frumpence!”
Previous campaigns have included the 20 phone etiquette training clips already featured on TheMarketingblog. Another example was when they placed adverts on sheep got on TV exposure. The media are hungry for content and so they love stories with a difference.
The secret is to think outside of the box and be original. The embedded clip highlights that although video is cheap to make it has great impact, even if it isn’t centric on telephone systems.
Abbey Telecom Logic House, Ordnance Street
The anti-European Union (EU) party is using £1.5 million of funding from millionaire ex-Tory donor Paul Sykes to launch its biggest-ever publicity drive ahead of European Parliament elections on May 22.
Carat Manchester @CaratManchester has been appointed to Pizza Hut's media planning and buying business. The £11m media account now moves from incumbent Starcom Mediavest, however Starcom will continue to hold responsibility for the group's takeaway business. Carat Manchester will work on all promotions regarding the dine-in menu and regional campaigns.
MEC @MECideas has been appointed to BGL Group's £110m media planning and buying account. The business was won following a head-to-head pitch against incumbent ZenithOptimedia.
- Nine month media partnership to encourage consumers to ‘Liven up their food’ - Today the UK’s leading pickled vegetable brand, Haywards, announces a nine month media partnership with Metro. The activity, based around Haywards’ tagline ‘liven up your food’, is designed to increase brand awareness and penetration of the pickled vegetable category with a [more…]
- Nine month media partnership to encourage consumers to ‘Liven up their food’ - Today the UK’s leading pickled vegetable brand, Haywards, announces a nine month media partnership with Metro. The activity, based around Haywards’ [more…]
I have been trying to sort out a problem that my mum has been having since she got her iPhone4 on a contract with Orange six months ago. It will not receive any mobile data, despite the hefty sum she pays monthly for her plan, which includes 500mb data.
An executive had to get rid of one member of his staff. He couldn't decide between Mary and Jack: both had equal seniority and qualifications. Unable to choose, he finally decided that whoever used the water fountain first would be let go.