Here are a few pointers on how a dose of low budget marketing results in success for small business. One B2B telecoms supplier has used inventiveness to punch through the endless telesales noise generated by competitors.
Guerrilla marketing is an advertising strategy in which economic means are used to generate customer interest. It often rotates around creating “buzz” and discussion about the technique. Traditionally this meant getting the press featuring the likes of publicity stunts. Since the advent of the internet it is now more commonly associated with creating something for viral discussion across social media.
Tony Raynor of Abbey Telecom says, “Nobody wants to hear, we sell telephone systems repeatedly. My formula is to stop selling and start communicating with your audience. We try to give things away of high value to businesspeople that cost us frumpence!”
Previous campaigns have included the 20 phone etiquette training clips already featured on TheMarketingblog. Another example was when they placed adverts on sheep got on TV exposure. The media are hungry for content and so they love stories with a difference.
The secret is to think outside of the box and be original. The embedded clip highlights that although video is cheap to make it has great impact, even if it isn’t centric on telephone systems.
Abbey Telecom Logic House, Ordnance Street
What is normal for the Chinese economy – and for the Chinese consumer? Can anyone know for sure? On a macro level, headline GDP growth is dropping from the heady days of the mid-2000s, although this appears to represent a slow, steady shift to a more balanced economy based on greater domestic consumption.
Meanwhile, the growth of luxury products in the Chinese market continues to increase but in an ever fluctuating way.
The teacher gave her fifth grade class an assignment: Get their parents to tell them a story with a moral at the end of it.---The next day, the kids came back and, one by one, began to tell their stories.
There were all the regular types of stuff: Spilled milk and pennies saved. But then the teacher realized, that only Janie was left."Janie, do you have a story to share?"
After World War II, an American soldier was going back to London from the front. He was on a very crowded train, and was looking for a seat, but the only empty one was next to an older lady, and she had her pet poodle on it. He said, “Please, madam, I'm very tired. May I please sit here?”