Here are a few pointers on how a dose of low budget marketing results in success for small business. One B2B telecoms supplier has used inventiveness to punch through the endless telesales noise generated by competitors.
Guerrilla marketing is an advertising strategy in which economic means are used to generate customer interest. It often rotates around creating “buzz” and discussion about the technique. Traditionally this meant getting the press featuring the likes of publicity stunts. Since the advent of the internet it is now more commonly associated with creating something for viral discussion across social media.
Tony Raynor of Abbey Telecom says, “Nobody wants to hear, we sell telephone systems repeatedly. My formula is to stop selling and start communicating with your audience. We try to give things away of high value to businesspeople that cost us frumpence!”
Previous campaigns have included the 20 phone etiquette training clips already featured on TheMarketingblog. Another example was when they placed adverts on sheep got on TV exposure. The media are hungry for content and so they love stories with a difference.
The secret is to think outside of the box and be original. The embedded clip highlights that although video is cheap to make it has great impact, even if it isn’t centric on telephone systems.
Abbey Telecom Logic House, Ordnance Street
Caspian Media, the award-winning specialist B2B publisher behind Real Business, the most-read title for established SMEs and growing businesses, today announces the launch of Business Advice, a new online publication focused solely on micro companies.
The venture is being sponsored by KPMG Small Business Accounting, BUPA, NatWest, Entrepreneurial Spark and Simply Business.
Borders are not the only thing that separates us from one another in business. We also have to consider the vast distances, and even the expense of international phone calls. Fortunately, things have changed a bit in the last twenty years, and video conferencing has been made far easier than ever before. [more…]
Schools often need to do some fundraising to be able to afford things they want to do to enhance the learning experiences of the children.
While they do of course get a budget to use for essentials, schools who want better technology or to be able to arrange the most educational field trips have to find the money from other sources, and so they generally need to fundraise in the local community with parents and other people with an interest in the school as their target donors.
After a thorough investigation, a rich gangster finds out that his bookkeeper has cheated him out of $10 million. His bookkeeper is deaf. That was the reason he got the job in the first place. It was assumed that a deaf bookkeeper would not hear anything that he might have to testify about in court. [more…]
It changes you. It teaches you. Lessons that you expect to learn, such as how to put on a nappy. The exact way your baby likes to be rocked to sleep. That it is possible to love each child the same, that your heart grows a little bit more each time to encompass that love.