Here are a few pointers on how a dose of low budget marketing results in success for small business. One B2B telecoms supplier has used inventiveness to punch through the endless telesales noise generated by competitors.
Guerrilla marketing is an advertising strategy in which economic means are used to generate customer interest. It often rotates around creating “buzz” and discussion about the technique. Traditionally this meant getting the press featuring the likes of publicity stunts. Since the advent of the internet it is now more commonly associated with creating something for viral discussion across social media.
Tony Raynor of Abbey Telecom says, “Nobody wants to hear, we sell telephone systems repeatedly. My formula is to stop selling and start communicating with your audience. We try to give things away of high value to businesspeople that cost us frumpence!”
Previous campaigns have included the 20 phone etiquette training clips already featured on TheMarketingblog. Another example was when they placed adverts on sheep got on TV exposure. The media are hungry for content and so they love stories with a difference.
The secret is to think outside of the box and be original. The embedded clip highlights that although video is cheap to make it has great impact, even if it isn’t centric on telephone systems.
Abbey Telecom Logic House, Ordnance Street
Jealous of footballers getting huge payouts - more galling in the jealously stakes is the fact that this attracts beautiful wags.
Viktoria Varga is the girlfriend of Southampton striker Graziano Pelle. The pair met on Facebook and with the help of his football background he was able to hit it off pretty well. Viktoria is Hungarian
At the National Art Gallery in Dublin, a husband and wife were staring at a portrait that had them completely confused. The painting depicted three black men totally naked, sitting on a bench.
Two of the figures had black penises, but the one in the middle had a pink penis. The curator of the gallery realized that they were having trouble interpreting the painting and offered his personal assessment.
For years we’ve felt guilty for not eating organic food. But while the world is mildly concerned with what we put into our bodies, awareness about what we put onto our bodies is lagging far behind.
Unlike organic food, there are no specific EU regulations to classify beauty products as organic. However there are standardising authorities, such as UK’s The Soil Association, who assess various criteria to ascertain whether a product is truly organic.
This Organic Beauty Week (19-26 September 2016), The Soil Associationn, the UK’s leading organic certifier, is urging consumers to ‘look for the label’ to identify truly organic beauty products.But are organic beauty products really better for your skin? And what makes a product organic?
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