Here are a few pointers on how a dose of low budget marketing results in success for small business. One B2B telecoms supplier has used inventiveness to punch through the endless telesales noise generated by competitors.
Guerrilla marketing is an advertising strategy in which economic means are used to generate customer interest. It often rotates around creating “buzz” and discussion about the technique. Traditionally this meant getting the press featuring the likes of publicity stunts. Since the advent of the internet it is now more commonly associated with creating something for viral discussion across social media.
Tony Raynor of Abbey Telecom says, “Nobody wants to hear, we sell telephone systems repeatedly. My formula is to stop selling and start communicating with your audience. We try to give things away of high value to businesspeople that cost us frumpence!”
Previous campaigns have included the 20 phone etiquette training clips already featured on TheMarketingblog. Another example was when they placed adverts on sheep got on TV exposure. The media are hungry for content and so they love stories with a difference.
The secret is to think outside of the box and be original. The embedded clip highlights that although video is cheap to make it has great impact, even if it isn’t centric on telephone systems.
Abbey Telecom Logic House, Ordnance Street
By Natasha Evans, analyst, @Pragmauk– a St Ives Group company
The new Foyles flagship store was unveiled on London’s Charing Cross Road in July, in the iconic former Central Saint Martin’s building. With customers hailing it ‘the future of the modern bookstore’, I decided it was time to see the store for myself.
I visited the store with trepidation that it might have lost some of Foyles’ charm in the quest for modernisation, whilst simultaneously compromising the quirkiness of the original Saint Martin's building. Whilst this fear wasn't unfounded, the store is big, bright and has irrefutably thrown Foyles into the 21st Century.
New insights, released by eBay Advertising today, reveal that it’s not just entertainment brands that can capitalise on blockbuster releases, with 36,000 searches for “flapper dress” recorded by eBay.co.uk in the week following the release of The Great Gatsby in UK cinemas.
eBay Advertising’s latest Barometer, which looked at the ‘halo’ effect that film releases have on other categories, also found that the latest Bond installment had a similar effect, with searches for Aston Martins on ebay.co.uk jumping by 35 per cent following the release of Skyfall.
eBay Advertising’s latest insights also predict a big opportunity for entertainment brands when the clocks go back this October. Last year, eBay.co.uk saw a 13 per cent uplift in searches in the ‘DVDs, Films and TV’ category when the clocks changed compared to the previous week, as customers switched to “indoor” entertainment. [more…]
Danone launches NEW Actimel for Kids
New recipe and characters AC, TI and MEL designed to appeal to children and parents
Actimel, @ActimelUK the yogurt drink, is now available in funky bottles designed especially for kids. New Actimel for Kids is available in Strawberry, Raspberry and Vanilla flavours; a tasty accompaniment to breakfast, lunch box or as part of an after-school snack. [more…]