Carat Manchester @CaratManchester has been appointed to Pizza Hut's media planning and buying business. The £11m media account now moves from incumbent Starcom Mediavest, however Starcom will continue to hold responsibility for the group's takeaway business. Carat Manchester will work on all promotions regarding the dine-in menu and regional campaigns.
MEC @MECideas has been appointed to BGL Group's £110m media planning and buying account. The business was won following a head-to-head pitch against incumbent ZenithOptimedia.
Corporations must elevate search engine optimisation (SEO) to a strategic level if they are to meet the needs of their business, web users and by proxy Google, says Janaya Wilkins @IamJanaya and Mike Jacobson of Ayima
Search engine optimisation (SEO) is the process of improving a website’s position or ‘ranking’ within non-paid or ‘organic’ search engine results pages. It is essential for any business looking to generate sales online. Yet there remains a lack of understanding and a certain amount of confusion amongst senior executives at traditional ‘bricks and mortar’ companies as to how SEO works, what can be achieved, and why it is important.
Ayima Search Marketing@ayima is a specialist corporate Search Marketing Consultancy, backed by real-time data.Drop them a line:email@example.com
An executive had to get rid of one member of his staff. He couldn't decide between Mary and Jack: both had equal seniority and qualifications. Unable to choose, he finally decided that whoever used the water fountain first would be let go.