adconnection, the independent media agency based in London, has welcomed Cathy McPherson as director. With over 28 years’ experience in the media world, McPherson founded All Response Media in 1995.
Formerly working as an independent consultant, McPherson has recently been instrumental in refreshing the adconnection brand. She’s helped to evolve its positioning to centre on ‘connected thinking and results’, uniquely combining intelligent and creative planning skills and techniques with data analytical, response and insight skills to deliver stronger brand engagement and sales.
McPherson’s appointment comes at a time when adconnection is growing and evolving around the huge changes in the media landscape. Developments include strengthening the online and data teams, following the recent appointment of Simon White from Rapp, and addressing the increasing need for device planning across different screens and the more sophisticated engagement planning across social and mobile growth.
An industry heavyweight, McPherson was formerly a board director of both CIA Direct (now MEC) and Carat Manchester and London. Her experience also includes working for Target Media as Marketing Director and latterly acting as an independent consultant, working on both client and agency sides.
Catherine Becker, CEO of adconnection, stated: “It is a real coup to welcome Cathy to the management team at adconnection, to help build on our strong growth in 2012 and continue with the new business success. Cathy’s drive, success in growing agencies such as Target and All Response and her huge knowledge of client and agency business will help us continue the growth and build the agency to the benefit of our clients.”
Cathy joins the management team of Declan Reddington, Chairman, Catherine Becker, CEO, alongside board directors Elliot Parkus, Nick Baum and Stephanie May.