Ceres Fruit Juice, one of South Africa’s most beloved home-grown brands has launched a Ceres Limited Edition Apple flavour in a cheeky response to Liqui-Fruit’s recent release of the Liqui-Fruit BlackBerry Flavour.
“We thought we would have a bit of fun by responding to Liqui-Fruit’s recently launched blackberry flavour by launching a limited edition apple, just like competing handset brands out there ” says Nabeel Schrueder, Brand Manager, Ceres.
As part of the launch, Ceres has released an exciting interactive online game which can be found on the Ceres Facebook Page. The tongue in cheek game encourages users to ‘root out the cheeky blackberry’s that have snuck into the beautiful Ceres Valley’ to stand a chance in winning one of seven Apple iPhone 5’s. The game consists of the Ceres Limited Edition Apple clearing the valley of all the sneaky blackberry’s by shooting apples at their competitor.
The Ceres Limited Edition 200ml Apple packs are available from March at all participating petrol station forecourts and Fruit and Veg City’s.
Only a quarter of the top 50 online retailers in the UK are sending their customers insight-driven personalised communications, according to research conducted by Teradata.
The findings, when considered alongside a recent survey from Teradata and Celebrus Technologies, which revealed that 63 per cent of consumers across every age group like to receive personalised offers, demonstrates that retailers are failing to capitalise on consumers’ growing appetite for personalised brand interactions.
An ambitious new sales rep for Budweiser beer traveled all the way to Rome and managed to get an audience with the Pope himself.
As soon as the two were alone together, the rep leaned over and whispered, "Your Holiness, I have an offer I think might interest you. I'm in a position to give you one million dollars if you'll change the wording in the Lord's Prayer from 'Our Daily Bread' to 'Our Daily Beer.' What do you think?"