Ceres Fruit Juice, one of South Africa’s most beloved home-grown brands has launched a Ceres Limited Edition Apple flavour in a cheeky response to Liqui-Fruit’s recent release of the Liqui-Fruit BlackBerry Flavour.
“We thought we would have a bit of fun by responding to Liqui-Fruit’s recently launched blackberry flavour by launching a limited edition apple, just like competing handset brands out there ” says Nabeel Schrueder, Brand Manager, Ceres.
As part of the launch, Ceres has released an exciting interactive online game which can be found on the Ceres Facebook Page. The tongue in cheek game encourages users to ‘root out the cheeky blackberry’s that have snuck into the beautiful Ceres Valley’ to stand a chance in winning one of seven Apple iPhone 5’s. The game consists of the Ceres Limited Edition Apple clearing the valley of all the sneaky blackberry’s by shooting apples at their competitor.
The Ceres Limited Edition 200ml Apple packs are available from March at all participating petrol station forecourts and Fruit and Veg City’s.
Mobile payments company iZettle, is today launching a marketing campaignwith Forsman & Bodenfors (F&B), one of the best advertising agencies in the world.
iZettle is the first mobile payments company in this space to do a big marketing push. Together with F&B it has created a campaign that centres on the notion that ‘big things start small’.
The campaign showcases that iZettle empowers small businesses to be the best they can be and highlights that SMEs can run their business and take card payments on a smartphone or tablet anywhere in the world using iZettle. These messages will be conveyed via TV, radio, print and digital adverts.
Today, the world is dancing to the tunes of technology. One such element of technology that has connected the globe in a swirl is video conferencing. You cannot deny the superb benefits that this technology is bringing to the world.
From delivering a tangible return on investment to reducing the cost of traveling and saving time, this technological development has opened up horizons for its users.
If you believe designer Alexander Wang, all the dystopian, futuristic fashion you see on the silver screen in the latest Sci-Fi epics aren't visions from tomorrow, they represent the look of 2014.
That was the message on Thursday when Wang live streamed a runway show from his website, officially launching his collaboration with retailer H&M. The tech-enabled, live event is unique in that it essentially bypassed September's Fashion Week, opting for an Apple iPhone event-style launch, catering to the mainstream, connected consumers both companies hope to reach [more…]
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Retargeted ads put more than half of people off buying
If same ad seen 10+ times, consumer irritation turns to anger
However, type of website where ad appears makes a difference
Surfing behaviour considered almost as personal as home address
Over half (55%) of consumers are put off buying products or services if they see the same ad online multiple times, according to a study published today by ad technology company,InSkin Media, and RAPP Media, the media planning and buying agency.
[/caption]Teradata (NYSE: TDC), the big data analytics and marketing applications company, today announced the availability of four new product enhancements within the Teradata Integrated Marketing Cloud. The new offerings [more…]
Real-time marketing specialist launches following successful beta
Trigger Buzz, a specialist in real-time marketing, today announced its official launch along with the involvement of Greg Delaney, Mark Lund and Malcolm Green who’ve invested in the business and have taken roles on the company’s board.
Trigger Buzz will be led by founder and managing director Stephen Wise alongside head of operations Tom Maverley, with Delaney and Green offering creative support and direction. Lund will provide commercial expertise.