Ceres Fruit Juice, one of South Africa’s most beloved home-grown brands has launched a Ceres Limited Edition Apple flavour in a cheeky response to Liqui-Fruit’s recent release of the Liqui-Fruit BlackBerry Flavour.
“We thought we would have a bit of fun by responding to Liqui-Fruit’s recently launched blackberry flavour by launching a limited edition apple, just like competing handset brands out there ” says Nabeel Schrueder, Brand Manager, Ceres.
As part of the launch, Ceres has released an exciting interactive online game which can be found on the Ceres Facebook Page. The tongue in cheek game encourages users to ‘root out the cheeky blackberry’s that have snuck into the beautiful Ceres Valley’ to stand a chance in winning one of seven Apple iPhone 5’s. The game consists of the Ceres Limited Edition Apple clearing the valley of all the sneaky blackberry’s by shooting apples at their competitor.
The Ceres Limited Edition 200ml Apple packs are available from March at all participating petrol station forecourts and Fruit and Veg City’s.
By Natasha Evans, analyst, @Pragmauk– a St Ives Group company
The new Foyles flagship store was unveiled on London’s Charing Cross Road in July, in the iconic former Central Saint Martin’s building. With customers hailing it ‘the future of the modern bookstore’, I decided it was time to see the store for myself.
I visited the store with trepidation that it might have lost some of Foyles’ charm in the quest for modernisation, whilst simultaneously compromising the quirkiness of the original Saint Martin's building. Whilst this fear wasn't unfounded, the store is big, bright and has irrefutably thrown Foyles into the 21st Century.
Danone launches NEW Actimel for Kids
New recipe and characters AC, TI and MEL designed to appeal to children and parents
Actimel, @ActimelUK the yogurt drink, is now available in funky bottles designed especially for kids. New Actimel for Kids is available in Strawberry, Raspberry and Vanilla flavours; a tasty accompaniment to breakfast, lunch box or as part of an after-school snack. [more…]