Ceres Fruit Juice, one of South Africa’s most beloved home-grown brands has launched a Ceres Limited Edition Apple flavour in a cheeky response to Liqui-Fruit’s recent release of the Liqui-Fruit BlackBerry Flavour.
“We thought we would have a bit of fun by responding to Liqui-Fruit’s recently launched blackberry flavour by launching a limited edition apple, just like competing handset brands out there ” says Nabeel Schrueder, Brand Manager, Ceres.
As part of the launch, Ceres has released an exciting interactive online game which can be found on the Ceres Facebook Page. The tongue in cheek game encourages users to ‘root out the cheeky blackberry’s that have snuck into the beautiful Ceres Valley’ to stand a chance in winning one of seven Apple iPhone 5’s. The game consists of the Ceres Limited Edition Apple clearing the valley of all the sneaky blackberry’s by shooting apples at their competitor.
The Ceres Limited Edition 200ml Apple packs are available from March at all participating petrol station forecourts and Fruit and Veg City’s.
A survey of 250 British retail decision-makers released today by Global-e, the cross-border e-commerce specialist, reveals that the majority (59%) of British retailers consider the US to be the most important retail e-commerce market.
However, less than half (44%) of UK retailers currently sell to shoppers in the US and relatively few have plans to do so in the future. Just 13% of British retailers are currently planning to start selling to shoppers in the US.[more…]
The behavioural planning agency, Total Media, has today announced the launch of Running Total, a new joint venture specialising in performance media planning and buying. The venture will be co-owned by Total Media, and John Marshall and Colin Reynolds, who become joint managing partners.
The agency has already secured its first client in the form of independent mobile provider, UNSHACKLED.com, with a multimillion UK launch.
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