Bridge PR & Media Services will now represent countrywide independent garage scheme, Trust My Garage, in positioning it as a household name and brand to all UK motorists seeking a trustworthy independent garage.
The partnership will see Bridge significantly increase awareness of Trust My Garage to all motorists through a campaign that will use traditional and digital PR.
Trust My Garage was set up by the Independent Garage Association (IGA) following a government call for better regulation of the independent garage industry. As such, it is a truly independent scheme. Members of Trust My Garage are true professionals, complying with a strict code of practice and because the IGA is part of the Retail Motor Industry Federation, one of Britain’s oldest trade bodies, motorists can be reassured by the integrity, reputation and longevity of the organisation.
It was Bridge PR’s knowledge and understanding of the independent garage industry, together with its passion and enthusiasm for the project that appealed most to Stuart James, Independent Garage Association Director at the Retail Motor Industry.
“Bridge came to us with a proven track record in our industry, thanks to the work they had previously done with another independent garage scheme. It was immediately clear during their pitch that they fully understood our brief and had lots of innovative ideas to help us raise the profile of Trust My Garage to motorists all over the country,” he said.
The deal comes at an exciting time for Bridge PR, which has started the year with four new clients in the space of just three months. In January the company began work with manufacturing firm BAKER and has recently added Midland’s based Obsession Salon and Spa chain, and atg airports, a leading manufacturer of airfield lighting solutions to its growing client portfolio.
Denise Taylor, Managing Director, added: “We are finding our services and expertise are much in demand and this is allowing us grow in both consumer and b2b PR.
“Trust My Garage has some impressive projects in the pipeline and is working hard to improve the motorist’s perception of the independent garage trade. We are thrilled to be working alongside them to promote the benefits of visiting an independent Trust My Garage member to the UK motoring public.”
A few years ago, social networking sites were seen as ways for people to connect with each other.
Back then, there were no brands or corporations who took social media seriously. That soon changed and a lot of companies were left behind. Even today, there are still corporations and businesses who are trying to get their social media efforts more organised.
Design professionals know that to create high quality content, whether it is a newsletter, a video or an infographic, you need to use the top of the range design software.
However, for those people who don’t have the luxury of being able to invest hundreds of pounds in the latest design software, there are alternative solutions. There are a number of ways that you can create decent quality content without the huge outlay. So if compromising a little bit on the quality isn’t a problem, these alternatives could give your content creation a real boost:
Latest : NewVoiceMedia, a global provider of cloud call centre and inside sales technology that enables businesses to have more successful conversations, has announced a partnership with Monet Software, a leading cloud-based workforce management solution provider.
‘Monet WFO Live’ integrates seamlessly with NewVoiceMedia’s ContactWorld platform to help optimise customers’ call centre management and operations to transform their customer service experience.
Human Behavioural research agency The Mix announces brand new pitch opportunity for filmmakers to create works that dispel the myths associated with British Baby Boomer Generation.
Today, human behavioural research agency, The Mix, announces its partnership with Sheffield Doc/Fest as it launches its Boomer Pitch competition; the first-ever partnership between a research agency and [more…]
A call to arms across the industry to design for an emotional response to customer communications to deepen engagement and bolster impactAmaze One, the CRM agency born from a fusion of digital creative experts, Amaze, [more…]