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John Firth of IPC Media wins adconnection ‘Innovations Challenge’

by Will Corry on April 20, 2013 in Advertising, Apps, Apps & Software, Best advertising story, Events & Awards, FaceBook, Gadgets, Google, iPhone, Lead story, LinkedIn, Metrics, Mobile, Mobile Marketing, Pinterest, Retail, Retail News, Small Business, Twitter, Websites

Adconnection have announced the winner of their second annual ‘Innovations Challenge’ as John Firth from IPC Media Innovator.

Adconnection challenged a shortlist of nine media owners to present a five minute innovative media idea at their ‘Innovations Challenge’ which took place last week at their London head office. Each media owner was scored based on the quality of the idea and how it was presented.

The winning idea, VIP Live (Video in Print), is a technology which allows IPC Media to build a HD video screen into a bound insert into a magazine. VIP Live harnesses the power of the internet, mobile technology and the printed word and offers a refreshing answer to some of the multimedia challenges in today’s market. VIP Live, provided by Americhip, includes a built in 3G technology allowing a live link to digital servers.

John Firth, Advertising Manager at IPC Innovator said: “The adconnection ‘Innovations Challenge’ was a fantastic event – it was a real challenge to present an idea within five minutes, but a great opportunity to engage with so many at the agency in one go. With competitors from across the media landscape in digital, radio, outdoor and mobile, it was great to showcase how engaging and dynamic press can be. We will look forward to defending the title next year!”

Nick Baum, Client Services Director at adconnection, added: “The quality of the presentations at this year’s challenge was amazing and we were so impressed by the time and effort put into wowing our team. We were all buzzing with ideas afterwards and we look forward to exploring some of these opportunities with our clients. Huge congratulations go to John who did a great presentation and introduced us all to a concept which was way more than just a media idea, it also has huge PR potential and could take on a life of its own.”

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