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Be more data-driven about your marketing / ‘Raindancing: why rational beats ritual’

by Will Corry on May 17, 2013 in Lead story, Research, Retail News, Social Media

Competition Time : TheMarketingblog has five free copies of ‘Raindancing: why rational beats ritual’ up for grabs.

“Anyone who has seen the film Moneyball can see how by looking at the numbers as well as more traditional metrics, a failing baseball team became hugely successful” | TheMarketingblog

Competition Time : TheMarketingblog has five free copies of ‘Raindancing: why rational beats ritual’ up for grabs. It’s written by Glenn Granger, CEO ofmarketingQED.

Answer this simple question.  Which film is featured in the book?
Send your answer today to will@themarketingblog.co.uk and you could be one of the five winners
‘Raindancing’ businesses wasting millions, new book argues. British companies are wasting millions on advertising and marketing by relying on tradition and gut feeling rather than data, according to Raindancing: why rational beats ritual, a new book published by Matador on 1 March.
The book, by Glenn Granger, CEO of marketingQED, contends that few businesses accurately use data to forecast or evaluate campaigns, meaning that ineffective marketing is leading to as much as 20 per cent of potential profits being missed.

 

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