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FMCG / All about Wrigley, Coca-Cola, Burger King, Luxardo liqueurs

by Will Corry on May 25, 2013 in Lead story, Retail, Retail News

  • MADE IN CHELSEA STAR FRONTS WRIGLEY’S SUPERSTAR SMILE CAMPAIGN

    Wrigley is launching a new oral care campaign designed to encourage people to ‘unleash their superstar smiles’ by taking a look at their daily oral care habits.

    The Superstar Smile campaign, which is fronted by Made in Chelsea’s Binky Felstead, coincides with National Smile Month (20th May – 20th June) and follows the introduction of new Extra White Bubblemint last month.

    Retailers looking to show their support can pick up a Superstar Smile and Extra White Bubblemint point of sale suite from their local Wrigley representative. (more…)

  • COCA-COLA ENTERPRISES SEEKS TO TRANSFORM AT-HOME RECYCLING

    Screen shot 2013-05-21 at 08.14.52Coca-Cola Enterprises (CCE), which manufactures, bottles and markets Coca-Cola products in Western Europe, has commenced a study with ten GB households to understand why recycling rates are so low despite people expressing strong beliefs towards environmental behaviours.

    Preliminary research commissioned by CCE and carried out by YouGov shows that 76 per cent of British consumers claim to “always” recycle plastic bottles at home.

    While over 64 per cent view recycling as “a moral and environmental duty”. (more…)

  • BURGER KING LAUNCHES NEW RANGE OF SMOOTHIES AND FRAPPES

    Screen shot 2013-05-19 at 10.03.37Burger King has launched a new range of fruit Smoothies and flavoured Frappés, available at Burger King restaurants nationwide this month.

    The new menu features a range iced drinks; a Tropical Mango Smoothie, Strawberry Banana Smoothie, Chocolate Flavour Frappé and Caramel Frappé.

    Guilherme Ruschel, Director of Marketing, North West Europe at Burger King said: “We are very excited to be introducing our new range of iced beverages to our UK restaurants for the first time. (more…)

  • UK LAUNCH FOR LUXARDO SANGUE MORLACCO CHERRY LIQEUR

    Screen shot 2013-05-20 at 21.43.34Cellar Trends Ltd will expand the range of Luxardo liqueurs in the UK with the arrival of Luxardo Sangue Morlacco Cherry Liqueur in June.

    This dark red, dry liqueur is made from Marasca cherries in the Luxardo orchards in Torreglia near Venice.

    Luxardo owns over 22,000 trees of the sour Marasca cherry variety. (more…)

  • NEW NATURAL ENERGY DRINK HITS THE UK

    Screen shot 2013-05-20 at 21.27.20SUPER!NATURAL, Scotland’s first and only 100% pure and natural energy drink, will now be available from outlets across the UK.

    The brand has secured a number of new listings with well known distribution, wholesale and specialist food and drink companies.

    The listings include: The Cress Company, based in Dunfermline; Mercia Fine Foods based in Worcestershire; online retailer Spark Etail, Pinks Fine Foods from Northamptonshire and last but not least, Gordon & MacPhail, the world’s leading malt whisky specialist. (more…)

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