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Luxury fashion brand Lane Crawford targets international shoppers online with Rakuten LinkShare

by on May 1, 2013 in Apps & Software, Ecommerce, Email Marketing, Lead story, Mobile, Mobile/Tablet, Retail, Retail News, Search Marketing, Websites

Lane Crawford, the iconic, luxury department store today begins work with leading global CPA (Cost Per Acquisition) network Rakuten LinkShare to engage with new customers on its global site, lanecrawford.com. With 163 years in Hong Kong and China, Lane Crawford is expanding its footprint to the international online shopping community in the UK, the US and Australia.

Lane Crawford is working with trusted advisors at CPA network Rakuten LinkShare to develop digital content and incentives designed to attract new customers to the international multi-currency shopping site. Lane Crawford’s CPA programme will focus on working with publishers such as Polyvore and ShopStyle to deliver social shopping and discovery shopping experiences online.

Lane Crawford provides synergised online and in-store services and marketing programmes, a strategy it calls connected commerce.  Andrew Keith, President of Lane Crawford said, “We are building a connected commerce business for the long-term and are focused on creating and delivering the best proposition in line with our brand, and for our customers’ convenience.”

The site has a newly launched designer menswear offer, new products each week, bi-lingual editorial content, tri-lingual style experts, customer service and multi-currency payment platform that provide multiple RMB payment options. Lane Crawford is reaching out to customers globally, allowing them to experience a seamless omni-channel shopping experience. Online customers in Hong Kong and Beijing can receive same-day delivery or collect in-store, while customers in other cities across China are offered next day delivery.

Mark Haviland, MD of Rakuten LinkShare commented, “Working with a global brand on an exciting customer acquisition campaign shows the power of affiliate marketing and CPA networks. Luxury shoppers are citizens of the world and are not tied down by national borders.

It’s through our understanding of luxury online shoppers that we’re able to ensure that our publishers can deliver an online shopping experience that echoes and compliments Lane Crawford’s own brand values.

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1 CommentAdd yours

  • Fatbuddha Store - July 13, 2013

    An excellent fashion tip would be to start purchasing clothes which are slim fitting although not too tight. Putting on baggy and over-sized clothing might cause you to feel comfortable, but you’ll look quite silly.

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