St Ives Group have announced the acquisition of leading search and digital agency Branded3 from co-founders Vin Chinnaraja and Patrick Altoft.
The acquisition of Branded3 is a continuation of St Ives’ strategy to create a complementary range of digital and marketing services that will enable the Group to add further value to existing and new clients and significantly strengthen its marketing services portfolio.
Branded3 has around 50 staff, with offices in central London and Leeds, and a strong B2C and B2B client base across a range of vertical sectors that covers entertainment, finance and travel and includes clients such as Vue Cinemas and City Index.
The company joins a range of businesses within the Group which specialise in data marketing and management, field marketing, customer engagement, market research and retail consultancy.
Following the acquisition, Branded3 will operate as a wholly-owned subsidiary of St Ives and will continue to be managed from its current locations by its existing management team.
Patrick Martell, Chief Executive of St Ives, says: “With the acquisition of Branded3 we are adding depth to our digital offering and further enhancing the range of marketing services we can provide for our existing and prospective clients.
Our combination of insight-led innovation and trusted execution across digital and physical media creates a unique offering in the market. Branded3 is an exciting addition to our Group and we are looking forward to supporting its growth plans.”
Commenting for Branded3, Vin Chinnaraja, CEO at Branded3 said: “We have achieved another major milestone in our growth plans and becoming part of a synergistic, forward-thinking group where there is huge potential for collaboration is a real boost for us. I am really looking forward to working with the St Ives team to fulfil our ambitious plans.”
Director of Search and co-owner of the Branded3, Patrick Altoft, added: “Branded3 already has a strong reputation as one of the most respected search agencies in the UK. With the support from St Ives Group, we can continue to grow both in the UK and internationally by being part of a larger group whilst still retaining our own identity and culture as an independently managed specialist agency.”
A man and a woman were having a quiet, romantic dinner in a fine restaurant. They were gazing lovingly at each other and holding hands.
The waitress, taking another order at a table a few steps away, suddenly noticed that the woman was slowly sliding down her chair, under the table and under the table-cloth - but the man just stared straight ahead.
MACMA present its new campaign: “Everybody Loves Boobs”, created by DAVID and produced by LANDIA
The agency creatively led by Ferioli and Cubría, present a new campaign for the early detection of breast cancer and against censorship. After the successful campaign “#ManBoobs4Boobs”, which in 2016 explained how to self-exam and observe breasts for signs of cancer featuring a male model to avoid censorship on social media, the Breast Cancer Help Movement (MACMA) introduces a new initiative created by Buenos Aires based agency, David.
It is something near impossible to have missed. Unless you are living underground, still believing the Y2K brought upon us the worlds end, you are most likely using apps in one form or another in your everyday life. As the apps are becoming an ever growing larger part of all our lives, the definition is becoming more diffuse. The very first thing most people would think about would of course be mobile applications.
Although apps are used in countless areas other than in your phone, the phone has become our main hub to connect with modern technology. You can do nearly everything from your phone. [more…]
A call to arms across the industry to design for an emotional response to customer communications to deepen engagement and bolster impactAmaze One, the CRM agency born from a fusion of digital creative experts, Amaze, [more…]
Next Plc is implementing a new Digital Asset Management (DAM) system to enhance its ability to use and manage its growing volume of digital assets, such as photos and videos. This will help the retailer [more…]