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Yahoo / Tumblr acquisition / Comment by Andrew Yates of Artesian Solutions

by on May 20, 2013 in Apps, CRM, FaceBook, featured item, Google, iPhone, Lead story, LinkedIn, Metrics, Mobile Marketing, News you can use, Pinterest, Retail, Social Media, Twitter

Marissa brings Tumblr into the Yahoo family for $1.1 billion

Following the news that Yahoo! is set to acquire Tumblr, please see comment from Andrew Yates, CEO and co-founder of Artesian Solutions

“The news that Yahoo! is set to acquire Tumblr reflects the importance of developing a social footprint for the big technology players. Yahoo! is following in the footsteps of smart businesses that have recognised the need to be agile, socially connected and transparent in order to engage today’s internet users.

Tumblr provides Yahoo! with a captive audience that it can engage with using its existing advertising model to break into both the social and mobile domain. Tumblr has already developed a successful business model that leverages its audience, global reach and technology – it has 184 million unique users and 12.1 billion page views.

Tumblr’s user growth

In addition, at a time when many social platforms are struggling to monetise mobile channels, users of Tumblr’s mobile advertising product have quadrupled over the last year. However, it remains to be seen whether Yahoo! will capitalise on Tumblr’s user growth to deliver a return on investment. As the commercial value of social channels continues to rise, we will see more large vendors look to defend their dominance in the competitor landscape by acquiring young social start-ups.”


Andrew Yates

Chief Executive Officer and Co-Founder

Andrew has over 20 years’ experience as a result of leadership roles at Cognos (BI), Misys plc (Banking and Healthcare), Eyretel plc (Call Centre CRM) and most recently as a Senior Vice President with Aprimo Inc (Enterprise Marketing).

Andrew also served as CEO at startup Then-Solutions, a leading UK based marketing automation Software developer that was acquired by Aprimo in July 2004. Andrew holds an Honours Degree in Sports Science and Business Administration and is a Post Graduate in Marketing.

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