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Daring ad promoting the British Irish Lions rugby series has copped fierce backlash

by Will Corry on June 21, 2013 in Blunders, Gamification, Laughter spot, Laughter Spot, Lead story

Rugby betting ad ‘totally inappropriate’ – especially if you are a Brit or Irish From au.sports.yahoo.com – A daring advertisement promoting the Wallabies and British Irish Lions rugby series has copped fierce backlash.

The Victorian Government has condemned the sportsbet.com.au advertisement, which shows a kangaroo hugging a lion from behind and features the strapline ‘Rooting for the Wallabies’, as totally inappropriate.  The sign, painted on a field under Melbourne’s international flight path, is visible to passengers on arriving and departing flights.

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