A strong content marketing strategy tends to focus on relevant and valuable content. But what makes your content relevant? And to whom?I’m going to walk you through a little exercise. Fire up Google and search for content marketing strategy. Don’t worry, I’ll wait. Scanning the first few results, I’d wager two words popped up again and again: Valuable and relevant.
Question : Want your success story featured here?
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In fact, both of those words are baked into the definition of content marketing presented by the Content Marketing Institute, “Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.”
What is visualisation? There have been many attempts to define the word visualisation but very few have defined the specific field that is discussed in this article. The best way to come up with a definitive conclusion of visualisation is by crossing out what it is not or pinpointing what really makes up integrated 3D advanced visualisation.
Launch comes off the back of successes with Zurich Municipal, REED and The Children’s Society
The Content Marketing Association (CMA),the industry body for the content marketing industry, has today officially launched CMA Advance, a free intermediary service which utilises the wealth of expertise across member agencies.
During a soft launch period, the CMA has successfully helped brands fight their way through the fiercely competitive content marketing world by matching their requirements to suitable member agencies with expertise in content marketing. The CMA has helped brands including Zurich Municipal, REED and The Children’s Society match their content marketing needs to agencies who can devise successful strategy and create effective content.
The husband leans over and asks his wife, "Do you remember the first time we had sex together over fifty years ago? We went behind the village tavern where you leaned against the back fence and I made love to you."
The teacher gave her fifth grade class an assignment: Get their parents to tell them a story with a moral at the end of it.---The next day, the kids came back and, one by one, began to tell their stories.
There were all the regular types of stuff: Spilled milk and pennies saved. But then the teacher realized, that only Janie was left."Janie, do you have a story to share?"
After World War II, an American soldier was going back to London from the front. He was on a very crowded train, and was looking for a seat, but the only empty one was next to an older lady, and she had her pet poodle on it. He said, “Please, madam, I'm very tired. May I please sit here?”