A strong content marketing strategy tends to focus on relevant and valuable content. But what makes your content relevant? And to whom?I’m going to walk you through a little exercise. Fire up Google and search for content marketing strategy. Don’t worry, I’ll wait. Scanning the first few results, I’d wager two words popped up again and again: Valuable and relevant.
Question : Want your success story featured here?
If that is the case – you should seriously consider the ‘View from the Top’ plan from theMarketingblog. “Influential brand profiling and positioning from targeted social media journalism”. ContactWill Corry, the UK Content Monkey 01784 434 412 . Call today your time will be very well spent.
In fact, both of those words are baked into the definition of content marketing presented by the Content Marketing Institute, “Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.”
Twitter are excited to introduce #Stickers, a fun new way to add creativity to your photos and connect them to the world on Twitter. Soon, you can browse Twitter’s rotating sets of stickers to join in on real-time conversations, and select from the library of hundreds of accessories, emoji, and props to make your photos more fun.
After you Tweet a photo with stickers on it, your photo becomes searchable in a new, visual spin on the hashtag. Tapping on a sticker in a Tweet takes you to a new timeline, where you can see how people all over the world use that sticker in different ways.
Special interview with Stefan Hamann, CEO Shopware / Courtesy of "Internet Retailing" By Chloe Rigby
Shopware is a trendsetting ecommerce software that empowers retailers with easy to use technology to build their own site. Shopware allows business owners to build inspirational and emotionally-appealing shopping environments.
In our exclusive interview Stefan talks about the journey that Shopware has undergone since it was founded in 2000, as well as his future plans and industry challenges.
Forensic brand guidance agency TransgressiveX (TX) has launched a Banking, Financial Services and Insurance proposition, having enlisted a team of senior global financial services marketers.
Sarajit Mitra, former Global Head of Marketing & Customer Experience at HSBC Global Banking and Markets, leads the TX proposition, and is joined by a heavyweight international team of former marketers and insights specialists. TransgressiveX, based in Kensington and operating worldwide, is led by prominent consumer psychologist Nadim Sadek, former Global CEO of Millward Brown’s Qualitative network, and Worldwide Commercial & Strategy director of Research International.
"What should I pay you?" the monk asks. "No price, for a holy man such as yourself," the barber replies. And what do you know, the next day the barber comes to open his shop, and finds on his doorstep a dozen gemstones.
After their baby was born, the panicked father went to see the Obstetrician. 'Doctor,' the man said, 'I don't mind telling you, but I'm a little upset because my daughter has red hair. She can't possibly be mine!!
'Nonsense,' the doctor said. 'Even though you and your wife both have black hair, one of your ancestors may have contributed red hair to the gene pool.'[more…]
A young girl on a year’s training course in South Africa, recently received a "Dear John" letter from her boyfriend back home. It read as follows:
I can no longer continue our relationship. The distance between us is just too great. I must admit that I have cheated on you twice, since you’ve been gone,andit's not fair to either of us. I'm sorry. Please return the picture of me that I sent to you.
It’s hard to imagine a world without Twitter, and more specifically, a world without people making jokes on Twitter.
The medium has become so ingrained in Internet culture that it has now leaked fully beyond the constraints of Twitter so that people who have never even used Twitter before are seeing tweets on Facebook, Instagram, or Tumblr almost daily.