A strong content marketing strategy tends to focus on relevant and valuable content. But what makes your content relevant? And to whom?I’m going to walk you through a little exercise. Fire up Google and search for content marketing strategy. Don’t worry, I’ll wait. Scanning the first few results, I’d wager two words popped up again and again: Valuable and relevant.
Question : Want your success story featured here?
If that is the case – you should seriously consider the ‘View from the Top’ plan from theMarketingblog. “Influential brand profiling and positioning from targeted social media journalism”. ContactWill Corry, the UK Content Monkey 01784 434 412 . Call today your time will be very well spent.
In fact, both of those words are baked into the definition of content marketing presented by the Content Marketing Institute, “Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.”
Kartfight is challenging companies to take to the track to compete against each other in high-powered go-karts in a unique team building and networking experience.
Over 100 companies from seven different industry sectors including:, estate agencies, tech, marcomms, recruitment, finance, law and management consultancies will take part, attempting to beat last year’s winner, Facebook.
Kartfight found in recent research that 1 in 5 employees agree that the opportunity to bond outside of work improves their working relationships. Additionally the study, which was commissioned by event partners TeamSport Indoor Karting, also found one in ten workers believed these events help to improve their communication skills with managers. [more…]
Every year we see trends emerge and marketing strategies appear and disappear, having their turn to be at the forefront of the minds of companies. Various trends appear and dominate brands everywhere constantly, as the marketing landscape changes year by year.
Creating, building and maintaining a brand is an important process and one that is crucial if you wish to stay at the top of your game. It is an ongoing process as the importance of various strategies shifts.
To improve your chances of a positive outcome and, ultimately, success, it’s a good idea to have a road map of everything that needs to be done before a website sees the light of day. That’s exactly what you’ll get with this pre-launch checklist for WordPress websites: a step-by-step template that makes sure you don’t forget any crucial steps on the journey to launch.
That way, your site will be an instant success, with Launch Day a celebration!
A Jack Wills ad showing various male and female models drinking in their underwear and posing on a bed has been banned by the ad regulator for being overtly sexualised and “inappropriate” for younger teenagers.
Catalogue mailout banned for featuring ‘inappropriate’ images of models drinking and on a bed
It’s hard to imagine a world without Twitter, and more specifically, a world without people making jokes on Twitter.
The medium has become so ingrained in Internet culture that it has now leaked fully beyond the constraints of Twitter so that people who have never even used Twitter before are seeing tweets on Facebook, Instagram, or Tumblr almost daily.
The nurse approached him, smiling. "The labor is going great," she said. "Wouldn't you like to come in?" "Oh, no." The man shook his head.
The nurse returned to the mother's side, and the labor progressed smoothly. As the birth neared, the nurse returned to the man, now pacing frantically in the ball. "She's doing so well," she assured him. "Would, you like to at least come in and see her?"The man seemed to hesitate slightly, then shook his head again. "No, no, I couldn't do that." He jingled car keys in his sweaty palm and resumed his pacing.