A strong content marketing strategy tends to focus on relevant and valuable content. But what makes your content relevant? And to whom?I’m going to walk you through a little exercise. Fire up Google and search for content marketing strategy. Don’t worry, I’ll wait. Scanning the first few results, I’d wager two words popped up again and again: Valuable and relevant.
Question : Want your success story featured here?
If that is the case – you should seriously consider the ‘View from the Top’ plan from theMarketingblog. “Influential brand profiling and positioning from targeted social media journalism”. ContactWill Corry, the UK Content Monkey 01784 434 412 . Call today your time will be very well spent.
In fact, both of those words are baked into the definition of content marketing presented by the Content Marketing Institute, “Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.”
Nigel Wilson, managing director of Hitwise writes ...
With this week's Advertising Association and Warc expenditure report increasing its 2016 growth forecast to 5.2%, despite economic impact such as Brexit, we can clearly see continued industry growth and marketers acknowledgment of media consumption today. With ad spend reaching a record £9.9bn in the first half of 2016, it is now more important than ever for marketers to create ads with value for their target audiences.
The fact is, consumers don’t dislike all adds. They tend to ignore the ones that are irrelevant and obstructive to their digital experience - and far too many ads today meet one or both of those criteria’s. Today’s wealth of data and insights means this isn’t acceptable anymore, marketers should be serving ads that are contextually relevant, useful and engaging to the consumer.”
Leading word-of-mouth agency 1000heads has launched a major new campaign on behalf of long-standing client Salomon. The creative and highly participative social campaign supports the outdoor and adventure clothing brand’s new positioning and focuses on encouraging mountain sports lovers and fans of outdoor and adventure sports to go outside and play.
The fully integrated digital campaign, which will run for eight weeks, is built around insights gleaned from Salomon’s customers. Through these insights, 1000heads has created a series of targeted social videos, designed to tap into fans’ passions and motivations, harnessing the most ‘playful’ among them and directing them to the Salomon Time To Play dedicated website.
Research shows that worldwide, car crashes are the leading cause of death among young people, with a higher proportion of 18- to 24-year-olds dying on the roads than at any other time of year.
In Europe, 18- to 24-year-olds account for 8 per cent of the total population, but 15 per cent of all those killed in road accidents. In the summertime, the problem gets worse as 18- to 24-year-olds account for 21 per cent of all deaths on the road in summer.
Risky behaviour has been identified as a key factor behind the statistics, which also show that from 2004 to 2013, 62,000 young people were killed in road accidents in the European Union. According to the report by European Road Safety Observatory, poor reading of the road, impairment from substances or stress and distraction are among the most common factors in accidents involving young drivers. [more…]
They’re 50% more likely than the global average to prefer going to a branch
Despite the number of mobile-only banks set to launch in the UK this year, Britons are among the least likely in the world to use them.
Nearly two-thirds (63%) of Britons aren’t likely to use mobile-only banks – those which don’t have a physical location and are serviced entirely via smartphone apps. Only four countries – France, Belgium, Hungary and New Zealand – are less likely than Britons to use these types of banks, according to a global study of 63 countries by Nielsen.
For 3 out of every 5 businesses with an online presence, the Conversion Rate Optimization or CRO is absolutely crucial to their marketing strategy.
It may be the case that a company's web sites have been doing well for a number of years, with significant traffic being brought to the site by the main channels (Search engine Optimization, Pay-Per-Click, Social Media, Backlinks and others). The content, design and on-site experience seems to be working to entice visitors that visit their different sites to stay and have a look around. [more…]
In October 2015, Dell and EMC Corporation announced the largest technology merger in history. With complementary product portfolios and customer bases, the combined company would be an unmatched end-to-end provider. Together, Dell and EMC Corporation, along with its portfolio of brands (Pivotal, RSA, SecureWorks, Virtustream and VMware), would create the world’s largest privately-controlled technology company—Dell [more…]
An elderly couple was having dinner one evening when the husband reached across the table, took his wife's hand in his and said, "Martha, soon we will be married 50 years, and there's something I have to know. In all of these 50 years, have you ever been unfaithful to me?"
A young doctor moved to a small community to replace a doctor who was retiring. The older doctor suggested that the young one accompany him on his rounds, so the community could become used to the new doctor.
At the first house a woman complains, "I've been a little sick to my stomach."
You should consider sponsoring our 'Laughter Spots' They get massive click throughs each time they are loaded. In fact well over 8k in any month. You can have a bespoke sponsorship image sitting alongside our Laughter Spots each time. Great positioning!