A strong content marketing strategy tends to focus on relevant and valuable content. But what makes your content relevant? And to whom?I’m going to walk you through a little exercise. Fire up Google and search for content marketing strategy. Don’t worry, I’ll wait. Scanning the first few results, I’d wager two words popped up again and again: Valuable and relevant.
Question : Want your success story featured here?
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In fact, both of those words are baked into the definition of content marketing presented by the Content Marketing Institute, “Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.”
Influencer marketing is the first real consumer-driven marketing channel. It’s real people talking to real people
“Influencer marketing is the ability for brands to connect with influencers to create more authentic content that resonates with consumers.” -Todd Cameron
Todd explains, “Influencer marketing is the first real consumer-driven marketing channel. It’s real people talking to real people. If you look back, consumers have really only had a voice for about the last 10 years.”
World Naked Gardening Day (WNGD) is an annual international event celebrated on the first Saturday of May by gardeners and non-gardeners alike. WNGD has become a growing annual tradition that celebrates weeding, planting flowers and trimming hedges in the buff.
This year’s naked day of planting is on May 7th, and it is the 12th annual celebration. As the news of this unique celebration spreads, it has left many people wondering, why garden naked?
Contemporary notions of underwear have been largely formed by the male gaze. Sexualised advertising imagery of women in heighted poses and impossible designs are worlds apart from the daily reality of dressing in undergarments.
This film explores the unseen relationship five women have with their bodies and their undergarments.
A seven year old boy was at the centre of a courtroom drama yesterday when he challenged a court ruling over who should have custody of him.
The boy has a history of being beaten by his parents and the judge initially awarded custody to his aunt, in keeping with the child custody law and regulations requiring that family unity be maintained to the degree possible.