A strong content marketing strategy tends to focus on relevant and valuable content. But what makes your content relevant? And to whom?I’m going to walk you through a little exercise. Fire up Google and search for content marketing strategy. Don’t worry, I’ll wait. Scanning the first few results, I’d wager two words popped up again and again: Valuable and relevant.
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In fact, both of those words are baked into the definition of content marketing presented by the Content Marketing Institute, “Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.”
Scroll through your social media feeds and it won’t be long before you stumble across a feline, frolicking around on your screen; but up until now, the cat has merely been the subject and not the creator, leading Whiskas to ask, what do they get up to when we’re not looking?
These figures are absolutely huge - nearly the biggest loss in UK corporate history. However, they need to be understood in context. They relate mostly to asset write-downs rather than poor trading performance.
They have fired off a barrage of policy announcements, promising just about everything except free Ferraris all round, they have contrasted their solid economic record with the catastrophic failure of the Labour years, and they have sought to portray the Labour leader as a man ill-suited to the pressures of office.
A 15 ft replica of underwater rescue vehicle Thunderbird 4 whizzed passed many landmarks of the capital including the Houses of Parliament and Tower Bridge last week to celebrate the return of the the classic children’s show on ITV.
A blonde was taking helicopter lessons. The instructor said, "I'll radio you every 1,000 feet to see how you're doing." At 1,000 feet, the instructor radioed her and said she was doing great. At 2,000 feet, he said she was still doing well.