A strong content marketing strategy tends to focus on relevant and valuable content. But what makes your content relevant? And to whom?I’m going to walk you through a little exercise. Fire up Google and search for content marketing strategy. Don’t worry, I’ll wait. Scanning the first few results, I’d wager two words popped up again and again: Valuable and relevant.
Question : Want your success story featured here?
If that is the case – you should seriously consider the ‘View from the Top’ plan from theMarketingblog. “Influential brand profiling and positioning from targeted social media journalism”. ContactWill Corry, the UK Content Monkey 01784 434 412 . Call today your time will be very well spent.
In fact, both of those words are baked into the definition of content marketing presented by the Content Marketing Institute, “Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.”
For most people in the creative industries the main focus of their time and energy is their work. For a musician, writer, actor or visual artist, creating their opus and developing their creative genius is a priority, and quite rightly so.
Next up in the list of importance is getting the work out to the public, i.e. securing an exhibition, concert, book or record deal. [more…]
Tottenham have severed links with one of their official licensed suppliers after three pitch invasions caused a 10-minute delay to their Europa League clash against Partizan Belgrade and left them facing a UEFA charge.[more…]
Valamar Hotels & Resorts’ Introduction To Performance Marketing Results In A Triple Figure Increase In Sales For Croatia’s Largest Tourism Brand
Valamar Hotels and Resorts is the Croatian hospitality management company, operating 39 properties in the most popular tourist regions in Croatia. Valamar is the leading Croatian hotel brand with the country’s largest tourism portfolio.
Facebook’s Changing Its News Feed Algorithm Again Facebook has announced it will once again adjust its algorithm (on January 1, 2015) to show fewer posts from brand pages that appear to be “overly promotional.”
A pretty little girl named Suzy was standing on the pavement in front of her home. Next to her was a basket containing a number of tiny creatures; in her hand was a sign announcing FREE KITTENS. Suddenly a line of big cars pulled up beside her.
Doug Smith is on his deathbed and knows the end is near. His nurse, his wife, his daughter and his two sons, are with him.He asks for two witnesses to be present and a camcorder be put in place to record his last wishes, and when all is ready he begins to speak:[more…]
British tax return. This example shows the importance of accuracy in your tax return.
The HMRC (Her Majesty's Revenue & Customs) has returned the Tax Return to a man in STANSTED after he apparently answered one of the questions incorrectly. In response to the question: "Do you have anyone dependant on you?" he wrote: ....