A strong content marketing strategy tends to focus on relevant and valuable content. But what makes your content relevant? And to whom?I’m going to walk you through a little exercise. Fire up Google and search for content marketing strategy. Don’t worry, I’ll wait. Scanning the first few results, I’d wager two words popped up again and again: Valuable and relevant.
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In fact, both of those words are baked into the definition of content marketing presented by the Content Marketing Institute, “Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.”
A lawyer married a woman who had previously divorced ten husbands. On their wedding night, she told her new husband, "Please be gentle, I'm still a virgin.""What?" said the puzzled groom. "How can that be if you've been married ten times?"
Gwyneth Paltrow's lifestyle website GOOP was sued for copyright infringement over the moniker 'Diet Detective.' According to Radar , the Oscar winner's legal woes began when Manhattan-based nutrition & public health advocate Charles Platkin noticed the soon-to-be 42-year-old had allegedly used his professional alias in her July 17 article .