Get in Touch

Creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience

by Will Corry on July 2, 2013 in Advertising, Apps, Events, FaceBook, Google, iPhone, Lead story, LinkedIn, Media, Metrics, Mobile Marketing, Nuggets, Pinterest, PR, Retail, Twitter

Content Marketing Strategy: What Does Relevance Really Mean? by @jasonkonopinski | Fresh Marketing News | Scoop.it

Great new post on content marketing. Score 76.

A strong content marketing strategy tends to focus on relevant and valuable content. But what makes your content relevant? And to whom?I’m going to walk you through a little exercise. Fire up Google and search for content marketing strategy. Don’t worry, I’ll wait. Scanning the first few results, I’d wager two words popped up again and again: Valuable and relevant.

Question  :  Want your success story featured here?

If that is the case  – you should seriously consider the ‘View from the Top’ plan from theMarketingblog.  “Influential brand profiling and positioning from targeted social media journalism”. Contact Will Corry, the UK Content Monkey 01784 434 412 . Call today your time will be very well spent.

In fact, both of those words are baked into the definition of content marketing presented by the Content Marketing Institute, “Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.”

more……

 

Print article

1 Trackback

Leave a Reply

You must be logged in to post a comment.