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Quick read on personalised advertising services – grocery shopping, bespoke offers and bargains

by on August 25, 2013 in Apps, Apps & Software, FaceBook, Google, iPhone, Lead story, LinkedIn, Metrics, Mobile Marketing, Mobile/Tablet, Nuggets, Pinterest, Research, Retail News, Social Media, Twitter

The idea of personalised advertising was seen as futuristic when it featured in the popular 2002 science-fiction film Minority Report, starring Tom Cruise.

Barclaycard’s new service Bespoke Offers monitors individual spending patterns to determine offers and discounts you are likely to be interested in, then sends them to your smartphone or computer. David Herrick, managing director of Bespoke Offers, says: ‘It’s a challenging time with people spending less and looking for value every day. But Bespoke provides consumers with offers that are relevant to them individually.’

Shopitize – a free smartphone app – does something similar but with grocery shopping. You can earn up to £15 a week and over time exclusive deals will become more relevant to you based on your typical shopping habits. Fledgling website iLikeOffers also uses a special algorithm – an elegant and technical computer process – to understand users’ likes and dislikes to cut down time spent hunting for bargains and deliver recommended offers based on an individual’s favourite brands and interests.

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