December 2013: A Dorset-based dental practice, Winning Smiles, has received a national award for Best Marketing at this year’s National Dentistry Awards held at The Athena, Leicester on 6 December.
Marketing has become crucial for any dental practice operating in the 21st century. Gaining patients naturally has become extremely difficult and dental practices across the UK were invited to demonstrate how they differentiate themselves against other practices in their area.
Winning Smiles may be based in a small Dorset town (Gillingham) but the owner, Murray Hawkins, has always devised innovative and creative marketing strategies to ensure that the practice punches well above its weight and attracts new patients from well beyond its local catchment area.
As well as using traditional marketing channels like newsletters, editorial and advertorial in local newspapers and magazines, plus a comprehensive website, Winning Smiles also has before and after pictures of orthodontics or “Smile Makeovers” in practice newspaper, on website, on FB, Twitter and Pinterest, and in a moving picture frame in the dental waiting room together with vibrant engaging posters on walls outside the practice.
Payment plans are promoted by positioning point-of-sale Toblerone style material in the Waiting Room with the call to action: “If you prefer not to pay for your check up, please let our receptionist know”.
The practice recognises that entering for awards is a very cost effective way of marketing and this year Winning Smiles has won no less than 10 different awards both in the dental and business sector, nationally, locally and regionally.
(11th December) Namco Bandai Games UK has enrolled Stature PR to promote the launch of their titles, PAC-MAN and the Ghostly Adventures and Dark Souls II.
PR activity will include a number of exciting, interactive events celebrating the launch of the games in March 2014.
Stature PR have already broken a Guinness World Record for ‘largest architectural projection of a video game’ using the iconic character, PAC-MAN, for the series’ 250th episode of Channel 5’s The Gadget Show. This was beamed onto the Millennium Mills in London’s East End from across the river Thames. The game was fully controlled by The Gadget Show’s presenters using the biggest Namco PAC-MAN controller.
The game will be available to play on XBOX360, PlayStation 3, Nintendo 3DS and WiiU and will be available to buy on 7th March 2014.
Dark Souls II is the highly anticipated sequel to the hugely successful Dark Souls that was released in 2011, credited with “Digital Spy’s Game of the Generation” and will be available on 14th March 2014.
Lee Kirton, PR & Marketing Director at Namco Bandai Games UK says: “We are very pleased to welcome Stature PR to the Namco Bandai UK Games PR team. We have proven past success with new members of the PR team and I am personally excited to bring in such creative flair, ideas and a totally different PR style that matches our way of working. Dark Souls II and PAC-MAN and the Ghostly Adventures are in great hands.”
Great working with @NamcoBandaiUK @channel5_tv & @TheGadgetShow on the @prexamples #5 PR stunt of the month #pacisbac
— Stature PR (@StaturePR) December 4, 2013
Spotify now free on mobile and tablet
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The best free music experience in the history of the smartphone. Available now
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Spotify now available in 55 markets
From today, Spotify gives you access to millions of songs across your mobile devices for free. Listen to all your playlists, discover new music, or simply sit back and dig into your favourite artist’s entire back catalogue. And with Spotify launching in 20 new markets today, it’s never been easier for more people across the world to discover and play more great music.
Available to all today – Spotify’s new free mobile experience lets you shuffle play:
- Your music: Listen to all the playlists you’ve created and playlists from the people you follow. Spotify lets you discover new music, save, shuffle and share.
- Your favourite artists: Want to listen to a certain artist? Just hit shuffle play, sit back and listen to their entire catalogue. Don’t settle for something similar. Don’t settle for just one track from the artist you want to hear every 20 minutes.
- Discover great new playlists: Going for a jog or to the gym? We’ve got the playlist to help you go the extra mile. We know you just want the perfect music for a specific moment in time – and we’ve got you covered. There’s something for every mood, genre or moment.
We also know how much our users love to use their tablets for music at home. Unlike mobile devices, it turns out that tablets are becoming the new desktops. Tablets are where people lean in, search and build playlists.
So, starting today, iOS and Android tablet users can enjoy the same great free Spotify experience that they’ve grown to love on their computer. Any song or album, on-demand at your fingertips.
“Today we’re giving people the best free music experience in the history of the smartphone and the tablet,” said Daniel Ek, CEO & Founder at Spotify. “Whether you’re going to the gym, or having a party with friends. Just sit back and let Spotify serve you great music for every moment of your life.”
Spotify Premium continues to offer the ultimate listening experience with on-demand, ad-free access to your music in high quality, offline mode and effortless control of your home audio with Spotify Connect. Spotify is also available in its ad-supported, free version on all devices.
Spotify is available to iOS and Android users right now, and can be downloaded in the App Store and Google Play.
Did we mention it’s free?
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