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Movers and Groovers : Karl Havard has been appointed as Chief Strategy Officer for integrated marketing agency STEEL London

by on March 17, 2014 in Latest News, Movers & Groovers

Karl Havard has been appointed as Chief Strategy Officer for integrated marketing agency STEEL London. Previously, Havard was Chief Strategy Officer of Wunderman UK and TBG Digital as well as Managing Director of Propellernet.

Havard’s focus is to enhance STEEL’s already growing strategic reputation and expertise in the UK. He will be responsible for building and leading all strategic elements of the agency which includes working with existing and prospective clients as well as being a public face of the agency.

“It’s a hugely exciting time to be joining STEEL. There’s talent in abundance and a genuine appetite to do compelling, innovative and successful work for clients. This mind-set is essential at a time when technology and consumers are reshaping the marketing landscape for brands and businesses,” says Havard. “None of us know what’s around the corner, but ensuring we have consumer-centricity and intelligence at the heart of everything we do, we can adapt at pace to become a real strategic partner for our clients.”

Andy Hinder CEO of STEEL London, says: “Karl’s 15 years’ of strategic and commercial experience –specifically in digital, mobile and social – will be hugely beneficial to our clients. His breadth of knowledge across deep consumer intelligence, creative strategy, technology innovation, meaningful measurement and ROI attribution will add an extra dimension to the work we do.”

 

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