Latest Marketing Nuggets : Banana marketing lawsuit, spivs conning gullible shoppers and the #icebucketchallenge

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   The #icebucketchallenge: a marketing lesson in activism or slacktivismThe Drum

   Ben Caspersz, managing director of PR and digital communications agency Claremont, explores the marketing lessons to be learned from the viral Ice …
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   FreshPlaza

   Chiquita hit with banana marketing lawsuitChiquita Brands International uses “unfair and deceptive” marketing for its bananas, an NGO that works on developing sustainable water systems has …

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   3.Nottingham Post

   Superfoods: from seeds, berries to quinoaNottingham Post

   SUPERFOODS? The very word puts you in mind of marketing spivs conning gullible shoppers – but could ….