October 2nd , 2014 – Mobile Expert to Manage Emerging Technology Products for Global Brand Advertisers
AudienceScience® today announced that Danny Kim has joined the company as Director of Innovation. In this newly created role, Kim will manage the company’s mobile and emerging technology products, helping AudienceScience’s brand clients navigate an ever-evolving online landscape.
Kim brings years of experience working as a product manager for wireless and mobile carriers, including AT&T and T-Mobile, and will be responsible for guiding advertisers through new technologies, helping them better understand how consumers interact with the internet and how these new devices result in new behaviors.
One of these major initiatives will be the Universal ID, a mobile technology that allows brand marketers to anonymously connect consumer behavior across devices. As consumers continue to use mobile devices to access the internet, brands have an interest in learning how behaviors and demographics differ between mobile devices, as well as between connected devices and desktop computers.
“The channels through which consumers reach online content are changing rapidly, which means that brands need to stay up to date on the different ways to reach their target audiences,” said Mike Peralta, CEO of AudienceScience. “At AudienceScience, we’re prepared to adapt to the consumer market so that our advertisers have all the best tools at their disposal. Danny’s experience in mobile technology will help us break down the hurdles marketers face when entering new channels, and will guide brands into new innovative marketing strategies.”
Kim will be based in AudienceScience’s Bellevue, WA office.
About AudienceScience
AudienceScience has transformed how global advertisers measurably connect their consumers, data and media with an easy to use and fully transparent Enterprise Advertising Management system. With the first integrated data, media and campaign management SaaS solution built for the advertiser, AudienceScience provides complete transparency and control allowing brands to seamlessly manage and optimize data, audience targeting, media and insights.
A simplification solution for multi-vendor overlap and black box technologies, AudienceScience empowers large global brands to own their data and media operations, and thus their business outcomes.