TheMarketingblog

Shaken & Stirred - Influential Brand Profiling and Positioning

Eggs are great for you… Even more so with Bacon

To promote its latest campaign, the American Egg Board decided to order up a side of bacon—Kevin Bacon to be exact.

In the ad called ‘To promote its latest campaign, the American Egg Board decided to order up a side of bacon—Kevin Bacon to be exact.

In the ad called ‘Wake up to Eggs with Bacon’, the American actor can be seen lying suggestively on a counter—flirting with a married woman as she prepares breakfast. And of course, various bacon puns were thrown into the mix.  http://snip.ly/7PIn

According to Adweek, this campaign was created to promote the consumption of eggs in America. “Kevin Bacon brings real star power to the world of eggs and we think consumers are going to love this clever new version of bacon and eggs,” said Kevin Burkum, the American Egg Board’s senior vice president of marketing. “And there’s no better time to talk about eggs with consumption at its highest level in three decades and Easter right around the corner.”, the American actor can be seen lying suggestively on a counter—flirting with a married woman as she prepares breakfast. And of course, various bacon puns were thrown into the mix.

Kevin Bacon brings real star power to the world of eggs

According to Adweek, this campaign was created to promote the consumption of eggs in America. “Kevin Bacon brings real star power to the world of eggs and we think consumers are going to love this clever new version of bacon and eggs,” said To promote its latest campaign, the American Egg Board decided to order up a side of bacon—Kevin Bacon to be exact.

In the ad called ‘Wake up to Eggs with Bacon’, the American actor can be seen lying suggestively on a counter—flirting with a married woman as she prepares breakfast. And of course, various bacon puns were thrown into the mix.

According to Adweek, this campaign was created to promote the consumption of eggs in America. “Kevin Bacon brings real star power to the world of eggs and we think consumers are going to love this clever new version of bacon and eggs,” said Kevin Burkum, the American Egg Board’s senior vice president of marketing.

“And there’s no better time to talk about eggs with consumption at its highest level in three decades and Easter right around the corner.”, the American Egg Board’s senior vice president of marketing.

“And there’s no better time to talk about eggs with consumption at its highest level in three decades and Easter right around the corner.”