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“Brands and agencies realise the value of capturing, controlling, shaping and amplifying the social content that matters to them” / TINT

by on March 18, 2015 in Digital Marketing, Ecommerce, Email Marketing, Latest News, Lead Article, Mobile/Tablet, Online Advertising, Online Video, QR Codes, Search Marketing

TINT, http://www.tintup.com/ a global technology platform that collects moderates and curates social content from across the world and displays it anywhere, has launched in Europe and will run its regional operations from London.

TINT is trusted by over 45,000 brands worldwide, including Google, CNN, NASDAQ, The England Rugby Team, Nike, Sony, InStyle and Ford, who use the technology to create a social hub of fans, followers and debates and turn it into a powerful tool for building their brand, engaging customers, and inspiring action.

Use of social media, the creation of user-generated content and power of word of mouth are all rapidly growing. @tint enables brands to harness and filter the wealth of content being created about their brand and category and display it across websites, mobile apps, digital advertising, TV, digital billboards and jumbotrons. The company’s client base in Europe already includes Guinness, Yamaha, AKQA, PwC and the England Rugby Team.

“TINT became a global company overnight and our innovative technology platform has attracted thousands of loyal customers right across the world in just two short years,” comments Stuart Thompson, European Director at TINT.

“We decided to set up a European operation in London because we believe the market for social curation, aggregation and display over here is about to explode as brands and agencies realise the value of capturing, controlling, shaping and amplifying the social content that matters to them most.”

For marketers, TINT collects and filters social buzz about a brand and its category and helps organisations to amplify and display it in real-time, increasing audience engagement. This turns social content into a word-of-mouth marketing tool to reach new audiences, build brand and sell products and services. For agencies, TINT is a powerful social tool enabling them to wrap social curation and display into ongoing campaigns, new business pitches and one-off projects and events.

Toby Evans, Brand Publisher of InStyle magazine says, “TINT pulls all of our social communities together in one place, promoting the multiple channels and associated content we produce to our various communities.

For InStyle, TINT enables our social and website content to work together to create a new mode of storytelling, allowing us to deepen our engagement with our audience. The ease of creating and moderating the TINT has also meant it’s not onerous for our editors to use, fitting effortlessly into existing workflows and not over-stretching an already super-busy team.”

TINT works on a monthly pay-as-you go model, with a premium monthly subscription fee of $500 (approximately £325) and instant sign-up that gets users up and running in minutes. It is 100 per cent self-serve, and can be accessed from anywhere in the world, allowing customers the freedom to fully own, create, monitor and adapt feeds anywhere, anytime. All customers are supported by a 24/7 customer service team, with experts on-hand to answer any question.

 

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