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Social buzz around the Grand National / Meltwater – #OutsideInsight

by on April 10, 2015 in Latest News, Lead Article, Northern England, Rock 'n Roll, Uncategorized

Hold your horses; surely it’s not that time of the year already? It seems like only yesterday Pineau de Re stole the show at the world famous Aintree track and the biggest steeplechase race in the world.

The Grand National is the most valuable jump race in Europe with a whopping prize fund of £1 million, but who are the odds in favour of this year?

Currently, Shutthefrontdoor is named favourite by the bookies to bolt across the finish line first. But, what does social media have to say about that? Meltwater, the go-to authority on real time social intelligence finds out! 



Over the past two weeks, the Grand National has clocked up over 58,019 mentions across various social media platforms


The majority of the chatter is taking place on Twitter (78%) followed by Facebook (18%). Key themes surrounding the social media buzz include champion jockey Anthony McCoy, who will complete his last of 20 stints at the Aintree track and will be riding Shutthefrontdoor, which may be the reason why the horse is a hot topic on social media and the favourite to win.

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