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adconnection wins Canary’s £1M media planning and buying account

by Will Corry on October 30, 2015 in Apps & Software, Digital Marketing, featured item, Gadgets, Latest News, Lead Article, Mobile, Retail, Tech

Canary, innovators in smart home security and recognised as the fastest growing security start-up, has appointed adconnection to manage its media planning and media buying account in the UK.

The advertising campaign, set to commence in autumn, will target commuters on the London Underground, reaching its daily four million passengers via car panel advertisements and will also include print ads in daily newspapers Metro and London Evening Standard.

adconnection CEO, Catherine Becker, said: “We’re very excited to start working with such a forward thinking company in this fast growing sector. We look forward to delivering cut-through and performance-driven media solutions to help Canary achieve and surpass their ambitious plans for growth.”

Tasked to target consumers in the UK and highlight the practical benefits of Canary, adconnection will provide effective advertorial solutions that deliver innovative insights at best value buying.

Aaron Pollack, Head of Channel Marketing at Canary, had the following to say: “We’re thrilled to be working with adconnection who really stood out in the selection process as being by far and away the most capable to deliver the best strategic solutions to fulfil our ambitions. We’re really looking forward to embarking on our first campaign with them.”

On sale at £159, Canary will be stocked in Apple stores across the country, demonstrating its design-led credentials, as well as in Maplin, John Lewis, Curry’s, PC World and Amazon.


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