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Advertisers spent a record £3.98 billion on digital advertising in the first half of 2015

by Will Corry on October 8, 2015 in Digital Marketing, Lead Article, Mobile, Nuggets, Research, Rock 'n Roll

Here’s the latest IAB/PwC report on internet adspend in the first half of 2015:

  • Display ad spend grows at twice the rate of overall digital spend – the latter touching £4bn, with 80% of the rise accounted for by mobile
  • “Mobile is unquestionably the engine of digital growth, with mobile display spend up 63% on the back of mobile video spend more than doubling. However, there’s plenty of room to grow, as mobile accounts for 40% of internet time but only 27% of ad spend.”

  • You can get all the details on the report here

 

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