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Advertisers spent a record £3.98 billion on digital advertising in the first half of 2015

by on October 8, 2015 in Digital Marketing, Lead Article, Mobile, Nuggets, Research, Rock 'n Roll

Here’s the latest IAB/PwC report on internet adspend in the first half of 2015:

  • Display ad spend grows at twice the rate of overall digital spend – the latter touching £4bn, with 80% of the rise accounted for by mobile
  • “Mobile is unquestionably the engine of digital growth, with mobile display spend up 63% on the back of mobile video spend more than doubling. However, there’s plenty of room to grow, as mobile accounts for 40% of internet time but only 27% of ad spend.”

  • You can get all the details on the report here

 

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