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PR Blunders : “Despite the investment of 50% of the UK annual marketing budget, there was no mention of Heineken’s Rugby World Cup sponsorship on its main UK website”

by Will Corry on October 31, 2015 in Blunders, Business, Events, Events & Awards, Latest News, Lead Article, News you can use, Nuggets, PR, Rock 'n Roll

Heineken. Fujitsu, Land Rover, Gilbert, Find a Pub app, Coin Toss at the Rugby World Cup

Rebecca Collins writes I am emotionally exhausted.

Did I mention that I’m a burn-swimming Scot, my great grandmother was French and have lived in London for over 20 years. The last few weeks have been an emotional rollercoaster for my rugby allegiance.

Despite the investment of 50% of the UK annual marketing budget, there was no mention of Heineken’s Rugby World Cup sponsorship on its main UK website”

I have bled for the rose, the dusty beret has been crushed and the kilt is now redundant. Sob. I am now in the process of learning the Haka. It’s not going well.

I have no nails left and my nerves are still recovering following a weekend of heart-racing action.

Emotions aside, New Zealand were a ‘Force of Black’ (no doubt Adidas were thrilled) as they demolished France with their record-breaking display of expertly executed rugby fundamentals.

Sunday’s matches were incredible. The atmosphere at the ironically nicknamed ‘Fortress’ was one I’ll never forget, along with ‘that’ decision.

The Home Nations may be very much down and very much out but what a showcase for the Southern Hemisphere and rugby itself as we head towards the final.

As I shuffled up to Twickenham Station with the crowds on Sunday evening, my mind turned to our day out. Me the everyday fan, my son and our match day experience.

Without being needy, I felt a little overlooked and forgotten.

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