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Women for Women : UK pin-up Iskra Lawrence is the new #AerieReal role model

by Will Corry on February 11, 2016 in Latest News, Lead Article, News you can use, Nuggets, Retail, Retail News, Special Issue

US lingerie and loungewear brand Aerie has named longtime #AerieReal girl and UK pin-up Iskra Lawrence as its new #AerieReal Role Model.

The plus-sized model and National Eating Disorder Association (NEDA) advocate has been modelling with the US brand for one year, starring in its famously unretouched campaigns. She is known for championing body positivity and acceptance.

“Aerie shares my values in uplifting women, building their confidence and embracing the unique qualities that make us all beautiful,” says Lawrence, who has been vocal about encouraging natural beauty on her social media accounts and fashion and beauty site RunwayRiot.

“I got told I wasn’t good enough and I could never make it and then Aerie told me I was beautiful because I was me,” she explains in a new video. “You don’t need to be retouched because the real you is beautiful.”

 

 

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