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Research : TX’s eXchange Awards celebrate the best marketing of brands

by on April 27, 2016 in Events & Awards, featured item, Latest News, Lead Article, News you can use, Nuggets, Research, Rock 'n Roll

Research : TX’s eXchange Awards celebrate the best marketing of brands

The top award is for best Brand eXchange Power all across the Consumer Journey.

This is for the brand which, in the judges’ analysis, has the most positive series of propositional and activational interactions with consumers, at every point on the consumer journey.

The prize for the winning brand is a Brand eXchange Power survey, which underpins annual brand planning with forensic brand guidance.

The Awards take place on Thursday, 26th May, 2016


The second prize is for the best Pull and Push.

In the Judges’ view, this brand has a powerful Proposition, allied to effective Activation.

The prize for the winning brand is an Xray, a focused, quantitative survey ideal for creative development and product line extensions.

The third prize is for the most Seductive brand, and the most Persuasive brand.

The Judges identify brands which employ their Seductive, and Persuasive, drivers best, in developing balanced relationships with consumers.

The prize for the winning brands is a day of WorX, a piece of consultancy based on TX’s eXchange framework, optimising use of brand equity.

Commended brands have positive eXchanges across the Consumer Journey, with notably strong pieces of Pull, Push, Seduction and Persuasion.

These will be featured in TX’s newsletters and social media.

The panel of judges:

BV Pradeep, VP Consumer & Market Insight, Unilever

Simon Walker, CEO, Kepak Convenience Foods

Helen Welch, Director of Customer Insights, Saga

Bill Scott, CEO, Droga5

Peter Cowie, CEO, The Oystercatchers

Carol Reay, Chairman, TransgressiveX

 

The Awards take place on Thursday, 26th May, 2016

http://transgressivex.com/

 

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