TheMarketingblog

Shaken & Stirred - Influential Brand Profiling and Positioning

Hive shines a light on the connected home with new campaign

Hive, a British Gas innovation, has today announced the launch of its new brand marketing campaign – entitled ‘Your Home Comes Alive with Hive’.

Going live this week and next across radio, OOH, digital and print, the new campaign showcases the breadth of Hive products now available, such as Hive Active LightTM and Hive Active PlugTM, and shines a light on the multiple ways people are now able to control even more of their home from their phones.

The creative showcases homes that have been brought to life with Hive in an elegant and visually arresting way.  OOH will run for two weeks on the London underground and national rail sites. Digital executions will run through to October and print to November.

Hive, a British Gas innovation, has today announced the launch of its new brand marketing campaign – entitled ‘Your Home Comes Alive with Hive’.

Going live this week and next across radio, OOH, digital and print, the new campaign showcases the breadth of Hive products now available, such as Hive Active LightTM and Hive Active PlugTM, and shines a light on the multiple ways people are now able to control even more of their home from their phones.

The creative showcases homes that have been brought to life with Hive in an elegant and visually arresting way.  OOH will run for two weeks on the London underground and national rail sites.  Digital executions will run through to October and print to November.