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Research : How reviews influence women’s shopping decisions (Infographic)

by on February 7, 2017 in Business, Latest News, Lead Article, News you can use, Research, Retail News, Special Issue, Women for Women

Product reviews and testimonials are so important today that companies pay people to review their products or service. It’s a good idea too, as it turns out 68 percent of women say they rely on reviews when making purchasing decisions.

In a recent study, product reviews company Influenster surveyed 11,255 women of all ages to uncover what influences their shopping decisions, and reviews topped the list.

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