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Money talks as Dixons moves Carphone into AMV BBDO

by on February 7, 2017 in Latest News, Lead Article, News you can use, Nuggets

Dixons Carphone, the result of a merger between Dixons (which owns Currys) and Carphone Warehouse in 2014 has finally consolidated most of its creative business into AMV BBDO, in media terms about £60m plus.

The big loser is independent agency Brothers and Sisters which created the rumbustious Keith Lemon online campaign for Carphone Warehouse. This now moves into AMV.

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