Running an e-commerce store .. 5 top tips .. E-Commerce Platform, Social Media, Offline Marketing, Invite a Friend Schemes, Business Blog
Today, running an e-commerce store has quickly become one of the most popular methods of making an income online.
It’s possible to start an e-commerce store with little start-up capital, and selling online is a much cheaper alternative to setting up a bricks and mortar store, making it a great way for more people to start their own companies.
However, with so much competition that you will be up against, marketing should be a crucial part of the plan. We’ve listed some top tips for marketing your e-commerce store.
When selling online, marketing is not only about putting out advertisements and sending e-mails, it’s hugely important that you prioritise digital marketing strategies, such as improving your online store’s SEO and working to achieve a high ranking in search engine results. Choosing the right e-commerce platform is vital for SEO, since Google allocates favour based largely on the customer experience. For more information on choosing the right e-commerce solution, contact Bing Digital Shopify Experts.
Today, a huge percentage of e-commerce marketing is done on social media. As a business owner, it’s important for you to understand that it’s important for today’s customers to be able to follow their favourite brands on popular social media sites such as Facebook, Twitter, and Instagram. Using these social media platforms to market new products, deals and more can be one of the best ways to connect with your customers and gain popularity as a brand.
With so much hype around digital and online marketing strategies today, it can be easy for e-commerce business owners to overlook many tried and tested offline methods of marketing their brand, products and online store to potential customers. For example, business cards, flyers, and billboards are still very effective methods of increasing traffic to your online store.
Invite a Friend Schemes
Offering a reward to customers to invite their friends to shop at your e-commerce store is a very effective way of building more traffic to your site. Providing customers with a link which they can share with their friends on social media, for example, is a cheap and effective marketing method that engages your customers and encourages them to spread the word.
When it comes to online and digital marketing, content is at the centre. Providing your customers with interesting, regularly updated content via a blog is still one of the most effective ways to improve your website’s SEO and drive traffic to your site. The more your business blog is updated, the more content you’ll have to share on your website, your social media accounts, and in email marketing lists, expanding your reach and creating more business exposure.
It’s easy to set up and run an e-commerce store, making this one of the most popular methods of making money online. However, good marketing strategies are needed when it comes to getting ahead in a fast-paced, competitive and growing industry.