TheMarketingblog

Shaken & Stirred - Influential Brand Profiling and Positioning

‘JustTaking’ : Website that rakes off £20million a year from your charity donations

Website that rakes off £20million a year from your charity donations: JustGiving is branded ‘JustTaking’ after using funds to pay its staff up to £200,000 a year

  • JustGiving takes a cut of more than 6 per cent from almost every donation
  • Accounts show that more than £10million last year went on staff costs
  • Website’s directors, technicians, sales workers are paid an average of £60,000
  • Charity chiefs accused JustGiving of ‘greed’, saying fees were ‘hard to stomach’

The JustGiving website is used by millions every year to raise money for deserving charities.

Many, however, are unaware that it takes more than £20million a year from fundraisers – while its boss has a £200,000 pay package.

The firm takes a cut of more than 6 per cent from almost every donation. Some of the money is spent keeping the site working 24 hours a day and finding innovative ways of raising more for good causes.

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