Mobile ad company YOC reacts to latest facebook announcement
YOC to draw more attention to mobile video ads through subtitles
YOC (www.yoc.com) presents the new subtitle feature for its self-developed products YOC Inline Video Ad and YOC Understitial Video Ad.
The new feature has been launched in response to Facebook’s recent announcement that it is autoplaying videos with sound by default. Users are not happy with this change from Facebook as it could lead them to inadvertently blast sound from their phones while in public.
The new YOC product feature prevents the loss of advertising contacts which can occur due to the preset muting of inline/out-stream video creatives. By using subtitles YOC can effectively draw attention to the advertising product promoted in a video and increase the number of advertising contacts.
The subtitle function enables, upon request, the integration of text units which display the video’s spoken content synchronously. When the audio function of the video is activated, the subtitles will be hidden.
The option of additional subtitles does not interfere with the user’s primary usage of the mobile offer. It does, however, ensure that the entire “story” of an ad, including all advertising messages conveyed by auditory means, reaches the user.
The subtitle add-on for YOC video products discreetly increases user attention and with it the success of advertising messages.
“Our aim at YOC is to make ads useful, convenient and yet thrilling for all parties. Our non intrusive product features like subtitles do not only fullfill the advertisers‘ and publishers‘ objectives but are also aligned with the users‘ behaviour. Users don’t get disrupted while advertisers can still raise the amount of advertising contacts.“
Evgenij Tovba, Chief Technology Officer, YOC