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World Media Awards 2017 shortlist announced

by on March 14, 2017 in Advertising, Digital Marketing, Events, Events & Awards, Lead Article, Media, PR

World Media Awards 2017 shortlist announced

With the number of award entries up by 20% since its inaugural year last year, The World Media Awards (WMAs), hosted by the World Media Group*, are today announcing their 2017 shortlist.

Reflecting the truly international nature of the WMAs, entries poured in from all corners of the world including the USA, Germany, Pakistan and the Faroe Islands – and targeted audiences from around the globe including Asia, LatAm, North America, Europe, Africa, Australasia and the Middle East.  The Awards also attracted some of the world’s top brands, such as Michelin, Universal Pictures, Shell, EY (formerly Ernst & Young) and McDonalds.

The entries were shortlisted by an international team of 30 senior jurors from brands, agencies and publishers including Co-Heads: Ian Armstrong, Global Advertising General Manager at Jaguar Land Rover, Raquel Bubar, Director T Brand Studio International at The New York Times and Sanjay Nazerali, Global Chief Strategy Officer at Carat Global.

Says Nazerali, “Telling compelling brand stories across markets is a major challenge, so I have been impressed by many of this year’s entries. In particular those which found universal truths that span international borders, rather than ephemeral campaign ideas. Also, it has been great to see storytelling across connected touchpoints, where the story is extended through reinvention for each channel – that’s where it gets clever.”

The World Media Awards (WMAs) are the only awards that celebrate the effectiveness of cross platform, cross border, content-driven advertising.  Entries were split across seven categories and the shortlist for each is as follows:

Automotive

Brand

Entered by

Entry name

BMW

BMW Group

BMW – Beyond 100

Lexus Europe

Zenithoptimedia

Lexus Life RX

Michelin

MEC Global

Michelin’s Car Connections – Content & Engagement Platform

Tata Motors

Maxus Global

From Zica to Tiago

Corporate Influencer

Capgemini

Havas Media International

Capgemini Innovators’ Race

Dassault Systèmes

MediaCom

Dassault Systèmes – Ideal Worlds

GE

MEC Global

Driving the Digital Industrial Transformation: GE’s 125 Year Old Story

EY

MediaCom

EY – Building a Better Working World

Go Send

360Media

Global Influencers

Shell

MediaCom

Shell – Best Day of My Life

Financial Services

EY

MediaCom

EY – Building a Better Working World

HSBC

Mindshare World

Start Today

UBS

Starcom Mediavest Group

UBS Brand Re-Launch

Visa

MEC Global

Improvathlon – Best Real Time Marketing

Lifestyle & Luxury

The Idle Man

The Idle Man

#StyleMadeEasy

The North Face (VF Corp)

Vizeum

The North Face ThermoBall – Defy Weather Whatever

THE OUTNET.COM

Havas Media International

THE OUTNET.COM is the Most Fashionable Fashion Outlet

Media & Entertainment

McDonalds

OMD

McDonald’s Player Escorts at Euro 2016

Michelin

MEC Global

Michelin’s Car Connections – Content and Engagement Platform

Universal Pictures

MediaCom

Universal Pictures’ Sing

Visa

MEC Global

Improvathlon – Best Real Time Marketing

Walt Disney Studios

OMD

The Magic of Disney Juniors

Technology and Telecoms

bet365

Drummond Central

Pioneering In-Play Betting & Communicating it to the Masses

Dassault Systèmes

MediaCom

Dassault Systèmes – Ideal Worlds

Deutsche Telekom

MediaCom

Deutsche Telecom – Sea Hero Quest

Samsung

Starcom Mediavest Group

Winning Social Gold at Rio

Sony

MediaCom

Sony – #ChampionsSofa

Travel & Tourism

Airbnb

Starcom Mediavest Group

Live There Split-Narrative Cinema

Destination Canada

Destination Canada

Explore Canada

London & Partners

London & Partners

Fans of London

Marriott International

MEC Global

Marriott Testbed – Becoming the ‘Real Deal’

Visit Faroe Islands & Atlantic Airways

Sansir & Liquidminds

Sheep View

The final category winners will be announced at the exclusive World Media Awards Reception at the Ham Yard Hotel in London on Thursday 6th April 2017 – along with the Grand Prix winner which will be selected by the jury from amongst the category winners.  All shortlisted entrants have received two free tickets to join the celebration as guests of the World Media Group, and additional tickets are now available for purchase by contacting martin@no-4.co.uk.

Winners’ perks: As well as receiving a prestigious trophy on the night, all the victors will see their work celebrated in an advertising campaign valued at €500K which will run across the World Media Group’s leading international media brands: The Washington Post, The Wall Street Journal, Time, The New York Times, National Geographic, Newsweek, Fortune, Forbes, The Economist and Bloomberg.

 

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