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YOC announces 35% revenue growth for Q1 / 2017

by Andy Brown on March 31, 2017 in Advertising, Latest News, Lead Article, Lead story, News you can use, Nuggets, Social Media

YOC announces 35% revenue growth for Q1 / 2017

Dirk Kraus, management and founder of YOC AG: “In the ongoing financial year, we will introduce further innovative ad-tech products into the market for our partners which will unlock further potential for programmatic sale.”

YOC AG www.yoc.com Frankfurt, Prime Standard, ISIN DE0005932735) has outperformed its revenue forecasts in the first quarter 2017 and revenue from YOC group services is expected to reach EUR 3.10 million in the first quarter 2017 (Q1/2016: EUR 2.27 million). A  growth of 35% year-on-year.

These exceptional results are due to an increase in revenue from YOC’s automated sales via interacting trading systems in real-time (programmatic sales) across all markets. Automated sales already account for one third of YOC’s overall revenue (Q1/2016: 12 %).

The programmatic trade in YOC in-house products such as YOC Understitial Ad, YOC Inline Video Ad or YOC Mystery Ad supports this development.

The UK subsidiary, YOC Mobile Advertising UK Ltd, has continued to expand, with a high proportion of this over performance driven by sales in the UK market.  YOC’s Polish division has also continued well from the second half of 2016. All business activities in Germany, Austria and Spain have developed within the company’s expectations for growth in Q1/ 2017.

Oliver Gold, the Commercial Director for YOC UK, said:

“YOC’s UK operations have expanded over the last 12 months and sales in the UK have exceeded forecasts for the second year running. The UK is an important market for YOC and I expect even higher growth with the development and UK availability of YOC’s latest technologies and in-house products.”

Dirk Kraus, management and founder of YOC AG: “In the ongoing financial year, we will introduce further innovative ad-tech products into the market for our partners which will unlock further potential for programmatic sale.”

The revenue figures stated herein are provisional. The financial report of YOC AG for the first quarter will be published on 30 May 2017.

About YOC

Since its foundation in 2001, YOC has been a pioneer and market leader for mobile advertising, and is currently the leading independent provider of mobile advertising solutions within Europe. Thanks to its ground-breaking technologies such as Programmatic Media Trading and Programmatic Data Targeting, YOC enables advertisers to access specific target groups and make efficient use of their advertising budgets. YOC provides technical solutions and creative mobile advertising formats for optimised marketing of mobile advertising inventory.

Already in 2012, YOC received the Mobile Gold Award from Cannes Lions for the YOC Mystery Ad format. Top international advertisers from all industries such as Microsoft, Google, Mercedes-Benz, Vodafone, Coca-Cola, Dior and Samsung work with YOC. The company has an impressive, high-quality mobile premium inventory comprising a portfolio of over 300 international publishers, with extensive coverage and guaranteed brand safety – both for branding and for performance goals.

Through its technology platforms, YOC reaches mobile internet users worldwide. YOC has been listed in the Prime Standard on the Frankfurt Stock Exchange since 2009, and has offices in Berlin, Düsseldorf, London, Madrid, Warsaw and Vienna. Find out more at www.yoc.com.

 

 

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