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‘Most successful’ advert for the brand in 10 years

by Will Corry on April 6, 2017 in Latest News, Lead Article, Marketing, News you can use, Nuggets, Retail

‘Most successful’ advert for the brand in 10 years

Mars Chocolate UK has revealed that last year’s adverts for  Maltesers that put disabled people front and centre have proved to be the most effective advertising for the brand in the last ten years.

Maltesers rolled out the series of ads in October as part of Channel 4’s Superhumans Wanted competition, all of which were inspired by real-life stories from disabled people, celebrating universally awkward situations.

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