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PR : Best trolls by brands and the internet in response to United Airlines

by on April 15, 2017 in Latest News, Lead Article, Lead story, News you can use, Nuggets

United Airlines made headlines this week after airport police forcibly removed a passenger from one of its flights in Chicago. Several passengers onboard recorded the incident, including Audra D. Bridges. According to, Bridges wrote on her Facebook video post that has since been taken down: “They randomly selected people to kick off so their standby crew could have a seat. This man is a doctor and has to be at the hospital in the morning. He did not want to get off. We are all shaky and so disgusted.”

Apparently the flight had been overbooked and four people had to disembark to make way for United’s own employees. A United spokesperson confirmed in an email to Courier-Journal: “Flight 3411 from Chicago to Louisville was overbooked…After our team looked for volunteers, one customer refused to leave the aircraft voluntarily and law enforcement was asked to come to the gate. We apologize for the overbook situation. Further details on the removed customer should be directed to authorities.”  

Another recording posted to Twitter shows a man screaming as he’s dragged away by authorities. Kaylyn Davis, whose husband was reportedly on the flight, posted a video to Twitter depicting a passenger saying “just kill me” while blood drips from his mouth. Yesterday, United CEO Oscar Munoz issued a formal apology on Twitter, which you can view below.

Such unfavorable occurrence is not the first for United. Several weeks ago, the airline disallowed two girls from boarding a flight as they were wearing leggings and were “not properly clothed via [its] Contract of Carriage.”

It comes with no surprise that the incident has ignited a wave of responses online. While United Airlines attempts to clean up this unsavory fracas, here is a compilation of the best trolls by brands and netizens in response to the brouhaha, with some referencing Pepsi’s recent infamous ad.

Video via TIME

Classic @United overbook #flight3411 and decided to force random passengers off the plane. Here’s how they did it:

— Stephen (@stephenlaca) April 10, 2017

Tweet via stephenlaca

United CEO Oscar Munoz: I’m sorry. We will fix this.

— United (@united) April 11, 2017

Tweet via united

Other airlines respond

Fly the friendly skies with a real airline.

— Emirates airline (@emirates) April 11, 2017

Tweet via emirates

We are here to keep you #united Dragging is strictly prohibited

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