Get in Touch

Why online gambling is on the rise

by on April 11, 2017 in Apps, Business, FaceBook, Gamification, Google, iPhone, Lead Article, News you can use, Nuggets, Retail, Social Media

Why online gambling is on the rise

The laws regarding the gambling industry changed ten years ago, and ever since, the game has not been the same. With new rules and regulations, marketing and advertising have allowed the industry to broaden their market and attract a larger number of customers from all ages. Of course, there are still some regulations in place to protect the public, but the numbers are the proof in the pudding.

Yearly figures are released to provide an up-to-date picture of the gambling industry in Great Britain. Gambling Commission industry statistics show that between April 2015 and March 2016, the online gambling operators generate a GGY (Gross Gambling Yield) of £4.5 billion. This shows that online gambling is the largest gambling sector in Britain, with online slot machines generating £1.8 billion alone.

With the online gambling industry on the rise, new creative approaches are being used to engage consumers, through the forms of marketing and advertising on multiple electronic devices, “free” sign-up money for first-timers, and daily deals and promotions for casino games. However, as the online sector continues to grow, operators are ensuring that they take measures to ensure that online gaming to remain safe for their online consumers.

From the figures, we can only imagine that the online gambling industry will continue to flourish alongside the developments in technological advancements. As technology, such as the smartphone continues to prevail and become more innovative, and the ease and accessibility of online devices are dominating homeowner’s lives, online marketing is becoming extremely effective for companies to harness.

Marketing is soaring, with many companies spending a lot of time and money into harnessing the power of being online to their advantages. Email has been around since 1972, yet Email marketing remains strong. A lot of Email Marketing can personalise their emails to the person receiving the message. A gambling company could, therefore, target people who may have signed up for an account but is yet to use it, addressing them by their name and offering them a tempting deal.

Deals are also being made between the online and offline industry, creating a multichannel approach. Retail betting and gambling continue to be important and popular, with some consumers favouring this approach. However, with mobile devices continuing to develop with the latest technology and advancements, retail betting is offering deals to their online counterparts to help increase loyalty and engagement with both types of customers. This also helps with transitioning traditional gamblers towards the online media.

Social media is, of course, one of the biggest marketing platforms out there now and has had a large, lasting impact on the public. Younger age groups are introduced to gambling a lot sooner and a lot quicker than before, with 1,870 million active Facebook users, 600 million using Instagram, and 317 million Tweeters on Twitter. Social media presence is crucial when marketing remote gambling because it can reach a large volume of people in a short amount of time. It also offers easy-to-use customer service and creates trust.

You can bet that over the coming years, the gambling scene will continue to grow and increase. With more people turning to phones and other online devices, the market is expanding, and reaching them is an easy feat for gambling platforms.

 

 

 

Print article