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American Eagle’s underwear line, Aerie, stopped retouching photos of their models

by Will Corry on May 31, 2017 in Latest News, Lead Article, News you can use, Nuggets, Retail, Special Issue

American Eagle’s underwear line, Aerie, stopped retouching photos of their models

About a year ago, clothing brand American Eagle’s underwear line, Aerie, stopped retouching photos of their models. As their CEO Jennifer Foyle said in a statement, “There is no need to retouch beauty.” More

The results were beautiful

And profitable.

After putting the nix on retouching, quarterly comparable sales for Aerie were up 9%.

9% for that quarter. The next quarter, Q3 of 2014, up only 3% in comparable sales. But then in the next two quarters? Up 13% and 12%. Coincidence? Maybe. But I like to think it has to do with things like this pic:

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