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Women for Women : Loose Women stars strip to their underwear to proudly flaunt their ‘stretch marks, cellulite and scars’

by Will Corry on May 1, 2017 in Latest News, Lead Article, News you can use, Nuggets, Special Issue

Women for Women : Loose Women stars strip to their underwear to proudly flaunt their ‘stretch marks, cellulite and scars’
Every Body tells a story….Tuesday 2nd May at 12.30pm on ITV

Loose Women Body Stories airs from Tuesday 2nd May at 12.30pm. The campaign sees nine of ITV’s Loose Women panellists bare their bodies for the first time – without filters or airbrushing – and photographed in swimwear by international superstar photographer Bryan Adams, who has previously photographed the most famous women in the world including The Queen and Kate Moss.

Billboard posters launched across the country yesterday featuring the stunning images of the Loose Women. The aim of the campaign is to encourage all women, whatever age, or size, to celebrate the story their body tells. Whatever it is that they see as their ‘flaws’, be it a post-operative scar, birthmarks, post baby-weight or stretch marks; to say ‘it’s ok, it’s part of what makes you ‘you’.
On Tuesday’s show from 12.30pm on ITV, the panel will invite viewers to tell their own body stories with the hashtag  #MyBodyMyStory – some of which will be featured on the programme over the coming days and weeks.
Loose Women Editor, Sally Shelford, “Here at Loose Women we talk honestly and speak from the heart. We are fed up of being pressured to get bikini ready and feeling bad about our bodies because they don’t live up to an unrealistic ‘perfect’ figure. Instead, we wanted a campaign that celebrates the stories our bodies tell – from the babies our bodies have carried and nurtured, or the scars that say we’ve lived to tell a tale, they all make us unique and who we are.”

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