Get in Touch

bigdog and the Motor Neurone Disease Association launch new activation for Global MND Awareness Day

by Contributing Editor on June 21, 2017 in Latest News, Lead Article, News you can use, Nuggets, Uncategorized

bigdog and the Motor Neurone Disease Association launch new activation for Global MND Awareness Day

Latest : bigdog and the Motor Neurone Disease Association (the MND Association) have joined forces to create a powerful campaign to raise awareness of this devastating condition, which has no cure.

Every day in Britain, six people die from motor neurone disease (MND). This often rapidly progressing condition can affect anyone, taking away the ability to move, for some the ability to speak and even breathe. But the nationwide multi-channel campaign conceived and developed by bigdog focuses on the one part of the body that may remain unaffected – the eyes.

Throughout June the  #MyEyesSay campaign is running online, social and outdoor advertising to drive people to a central online hub – mndeyes.org – where they can see life through the eyes of those living with MND.

The hub will feature a live interactive quiz for Global MND Awareness Day on June 21. The quiz will ask visitors to answer questions about MND using eye-tracking technology, similar to that used by many people living with the condition. Visitors will also be urged to show their support by sharing a selfie of their own eyes, along with a message, using #MyEyesSay via their Facebook and Twitter pages.

Tim Knight, bigdog’s Senior Technical Architect, comments: “We wanted to recreate the way some people with MND interact using their computer via just their eyes. We hope that users of the quiz find it an informative and enjoyable experience and gain some appreciation for what’s it’s like to interact with their world solely with their eyes.”

Print article