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Acquisition of a new client …. “Make former customers feel wanted” … E-goi

by Will Corry on July 15, 2017 in Digital Marketing, Email Marketing, Latest News, Lead Article, News you can use, Nuggets, Small Business

First things first: the cost of retaining an existing client, or even the cost of getting an old one back is way much lower than the cost of acquisition of a new client.

Think about it: is it more difficult to sell something to someone who already knows your brand, your product, or to raise brand/product awareness for people with no previous knowledge of your company? That’s right. You got there by yourself, we’re sure.

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