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Message for Millennials : Haagen-Dazs is trying to become cool again

by on July 13, 2017 in Lead Article, News you can use, Nuggets, Retail

General Mills’ Haagen-Dazs is trying to become cool again (was it ever thus? Take their word for it) with a new global campaign from Saatchi & Saatchi.

It’s aimed at those dreaded millennials. You can tell they’re millennials from their Cara-style eyebrows.

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