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Only half of online ad campaigns targeted at women in the UK actually reach them – Research by Nielsen

by on August 4, 2017 in Business, Digital Marketing, Latest News, Lead Article, Mobile/Tablet, News you can use, Nuggets, Online Advertising, Research, Retail, Retail News

Only half of online ad campaigns targeted at women in the UK actually reach them – Research by Nielsen

FMCG sector struggles most to reach targets

Mobile tends to be better than desktop at hitting target audiences

Only half of UK online ad campaigns targeted at women actually reached them, according to a study of 60,000 campaigns across 20+ countries by measurement company Nielsen.
Only 50% of ad impressions served in the UK that were meant for women were served to women, compared to the 62% success hit rate when targeting men. This discrepancy was even more pronounced when targeting 18-34 year olds, with just 22% successfully hitting women but 33% for men.

 

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