Get in Touch

B2B Marketers : How to get real results from inbound marketing – five very useful pointers

by on October 25, 2017 in Best advertising story, Latest News, Lead Article, News you can use, Nuggets, Small Business, Startups

B2B Marketers :  How to get real results from inbound marketing – five very useful pointers

Everyone wants to know, “How long will it take before I see real results from inbound marketing?” Here are a few ways to make quick progress towards your goals.

  • Make something free. A free tool or a free download – something actually valuable, tactical, and memorable – will get people’s attention. The key, though, is to be sure it’s something people actually want and have use for. However, there’s no shortage of free stuff on the internet. You’ve got to differentiate your offer a bit further if you want to stand out from your competition.
  • Use long tail keywords. Long tail keywords are very targeted phrases of more than three words that people tend to type into search engines when they’re looking for the answer to a very specific question. Creating content that answers these questions can send a surge of search traffic to your site. Get into your target market’s head and see what you would actually type into a search bar if you were Persona X faced with X circumstance. Your search query is a great place to start your long tail keyword research.
  • Newsjack. You’ll want to be sensitive about the nature of the news, but this technique involves riding a current trend or news story and capitalizing on it with your content. One good way to do this is to check your social media streams. What’s currently trending on Twitter and Facebook? Or, is there anything interesting and/or controversial on the industry blogs or message boards you frequent? Check for relevant hashtags and see if you can create content around them. But be careful – don’t force anything. It’s inauthentic and people tend to not respond well.
  • Collect useful analytics. Tracking tokens and other analytical systems can deliver a ton of useful data to you in real time. This data is invaluable – it helps you see much more than just your marketing ROI. For example, maybe you’re seeing a decent return on your efforts, but your reports show that a huge segment of your target market isn’t responding positively to some outreach emails. You can tweak those particular emails to improve your numbers beyond where they currently are.
  • Consider using the New Marketingblog Content Plan. Want to get new leads from prospects for the next four months. Only £295 for four articles – £73 per article. Your success stories in theMarketingblog would pull the right quality of leads for you to get more quality proposals for your sales force.

Thanks to …


Print article