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bigdog launches Aviva Community Fund’s 2017 campaign

by on October 23, 2017 in Advertising, Business, Events, Events & Awards, Latest News, Lead Article, News you can use, Nuggets

bigdog launches Aviva Community Fund’s 2017 campaign

The Aviva Community Fund is an initiative that lends a helping hand to local communities by offering support and funding for inspirational local causes.

Projects could receive funding of from up to £1,000 up to £25,000. To get involved visit

Full-service, integrated advertising and marketing agency, bigdog, today announces details of its latest creative work for the Aviva Community Fund, a core part of Aviva’s corporate responsibility programme.

The campaign seeks to inspire local community groups to submit applications for support, and funding of between £1k and £25k, for causes and projects that make a real difference in their local communities.

With online applications open to a public vote, Aviva @AvivaUK tasked bigdog with creating a fresh creative execution that would encourage a wide variety of causes to enter, even if their needs are only small. The concept bigdog devised explored how really small things can have a really big impact.

Each film created was a manifestation of this idea, focusing on previous winner’s stories to illustrate how ordinary objects, like gardening or football equipment, can have massive implications for communities.

bigdog, acting as the lead creative agency for the annual fund for the third year in a row, worked with production company SubMotion Productions to create films featuring previous funding recipients, with a view to inspiring this year’s entrants. Zenith led on media, with social distribution of the assets focusing mainly on Facebook, while MKTG organised a series of outdoor events. Aviva is working directly with a number of outreach partners, from sponsors to influencers, to support the activity.

bigdog had established the overall creative ‘heart in hand’ identity for the scheme at its inception and has been working with Aviva on the programme ever since.

Emma Osborne, Senior Account Manager at bigdog, comments: “While previous years have focused on conveying the higher funding levels that are available, this year was all about the causes themselves, and the work they’re doing to make a difference in their communities. Working closely with previous winners to delve into their stories was a brilliant experience, and really added authenticity to the campaign.”

About Aviva

  • Aviva provides life insurance, general insurance, health insurance and asset management to 33 million customers.
  • In the UK we are the leading insurer serving one in every four households and have strong businesses in selected markets in Europe, Asia and Canada. Our shares are listed on the London Stock Exchange and we are a member of the FTSE100 index.
  • Aviva’s asset management business, Aviva Investors, provides asset management services to both Aviva and external clients, and currently manages over £340 billion in assets. Total group assets under management at Aviva group are £450 billion.
  • Aviva helps people save for the future and manage the risks of everyday life; we paid out £34.4 billion in benefits and claims in 2016.
  • By serving our customers well, we are building a business which is strong and sustainable, which our people are proud to work for, and which makes a positive contribution to society.
  • The Aviva media centre at includes company information, images, and a news release archive.
  • For an introduction to what we do and how we do it, please click here
  • For broadcast-standard video, please visit
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