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There’s still time to run a great Halloween promotion .. PromoVeritas

by on October 12, 2017 in Latest News, Lead Article, News you can use, Nuggets

With the Halloween festivities gradually approaching it’s a great time for marketers to launch promotions, particularly on social media, that take advantage of its huge popularity and creative appeal.

We thought we’d take a look at some of the ways you can harness Halloween for your next promotion.

Instagram and Twitter have revolutionised brands exposure when running promotions and is great tool for executing important seasonal calendar dates,like Halloween.However, brands need to be cautious to the fact that this is a busy and competitive time of year for numerous markets, therefore they need to run promotions using techniques that stand out.Here is a classic example of a Halloween competition which involves posting a picture with a specific seasonal hashtag. This is an effective and simple way to get instagram users involved by entering a free promotion that does not require much time to set up and manage.

Once an entrant uploads a photo and hashtag as specified in the caption they are automatically entered to win. If this was a prize draw mechanic, a random entry picker would then be used to draw a completely random winner.

Another example is of an effective Halloween Instagram promotion is this Ideal Home #ratemypumkin photo competition where the most popular carved pumpkin wins. The judging element is best done by a panel because simply counting up each photo’s Likes leaves the promotion open to cheating. One way of combining both routes is to judge the Top 5 photos.

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