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Twitter launches UK original programming : Comment from Dror Ginzberg, Co-Founder & CEO of Wochit

by on October 6, 2017 in Digital Marketing, Latest News, Lead Article, Social Media, Twitter

Twitter launches UK original programming : Comment from Dror Ginzberg, Co-Founder & CEO of Wochit

Comment from Dror Ginzberg, Co-Founder & CEO of Wochit

“Twitter has increasingly sought to refine its advertising products and the UK roll out of in-stream ads, which launched initially in the US in April, is also an attempt to standardise its ad offering globally. The decision supports the simple fact that in-stream ads remain effective in generating brand awareness.”

“The live and original programming landscape online continues to be a hot topic, especially in light of the launch of Facebook Watch last month. Twitter’s announcement that it will launch its first UK based show, #Popbuzz, #popbuzz is, in effect, the launch of Twitter TV in the UK.”

“However, many of these partnership deals to date have tended to be, much like traditional TV broadcasting, focused on certain countries and not on a global basis, as also evidenced by Twitter’s UK programming announcement today too.”

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