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LiveRamp and Criteo partner to enhance global people-based marketing campaigns for omnichannel engagement

by on November 22, 2017 in Business, Digital Marketing, Latest News, Lead Article, Lead story, London & South East, News you can use, Regional, Tech

LiveRamp and Criteo partner to enhance global people-based marketing campaigns for omnichannel engagement

Latest :  LiveRamp®, an Acxiom® company (Nasdaq: ACXM) and leading provider of omnichannel identity resolution, and Criteo, the commerce marketing technology company, today announced a collaboration between the two companies.

Criteo and LiveRamp will work in tandem to integrate LiveRamp into Criteo’s Commerce Marketing Ecosystem, a network of tens of thousands of retailers, brands, and publishers that enables collaboration and drives measured performance and profits for retailers and brands.  For more information, visit LiveRamp.co.uk

LiveRamp’s platform will enable Criteo to resolve data from offline sources to digital channels in a privacy-friendly manner to power omnichannel campaigns. Under the terms of the agreement, Criteo becomes one of the largest certified LiveRamp platform partners in the U.S., and the first certified platform partner in the U.K. and France.

LiveRamp’s solution, the largest independent deterministic identity graph, allows marketers to create an omnichannel view of the consumer, deterministically resolving first-, second-, and third-party data from offline and online sources to an anonymous identifier. This identifier can then be activated within Criteo Commerce Marketing Ecosystem as part of its clients’ commerce marketing initiatives. Connecting data from multiple channels allows marketers to better understand customers and prospects, leading to more relevant interactions with their brands. As a result of this collaboration, shoppers can more easily discover items to purchase that meet their unique needs.

Criteo Commerce Marketing Ecosystem is a network of tens of thousands of retailers, brands, and publishers, centered around integrated marketing technology, built for commerce and powered by machine learning. At the heart of Criteo Commerce Marketing Ecosystem is its machine learning engine which organises data and applies it to reach and inspire shoppers.

Over 12,000 commerce clients comprise Criteo’s global, shopper-focused, identity graph. With a massive pool of granular shopper data as a result of analysing over 1.2B monthly online shoppers and $550B in commerce sales, Criteo combines deep understanding of shopping activity with cross-device information to relevantly and effectively engage shoppers across browsers, devices, and apps.

“As the marketing ecosystem continues to standardise around our identity resolution technology, we’ve seen a massive leap forward in marketers’ ability to create relevant experiences for consumers on their technology platforms of choice,” said Richard Foster, UK Managing Director at LiveRamp. “Criteo’s ability to shed light on online shopping adds a great deal of value to the marketing equation – we’re excited to be working with them, and pleased that this partnership now brings certified platform partnerships to both the U.K. and France.”

“Criteo is dedicated to helping retailers and brands maximise their sales and profits while empowering them to connect shoppers to the things they need and love,” said Len Ostroff, Vice President of Global Business Partnerships, Criteo.

“To this end, Criteo has been building, for the benefit of all participating commerce companies, the highest performing and open commerce marketing ecosystem. The addition of LiveRamp to Criteo’s Commerce Marketing Ecosystem supports our own technology, data and scale with a solution that provides an omnichannel view of the consumer for better campaign optimisation.”

About LiveRamp

LiveRamp connects more than 300 digital marketing platforms and data providers in the US and 100 UK-based. We help marketers eliminate data silos and unlock greater value from the tools they use every day.

By onboarding and unifying customer data across disparate systems, we provide the identity resolution services brands need to reach consumers across channels and measure the impact of marketing on sales. LiveRamp is an Acxiom® company (Nasdaq: ACXM). For more information, visit LiveRamp.co.uk

About Criteo

Criteo (NASDAQ: CRTO), the leader in commerce marketing, is building the highest performing and open commerce marketing ecosystem to drive profits and sales for retailers and brands. More than 2,700 Criteo team members partner with over 17,000 customers and thousands of publishers across the globe to deliver performance at scale by connecting shoppers to the things they need and love.

Designed for commerce, Criteo Commerce Marketing Ecosystem sees over $550 billion in annual commerce sales data. For more information, please visit www.criteo.com.

Media Contacts
Clodagh Foley / Katrina Jackson for LiveRamp
Limelight PR – 0207 927 8100
clodagh.foley@limelightpr.co.uk
katrina.jackson@limelightpr.co.uk

 

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