At a time when issues of sexism and harassment in the workplace have never been more in the spotlight, Australian lingerie brand Honey Birdette has rolled out a holiday commercial that would seem absurdly oblivious to that dialogue—yet the company’s founder is brushing off criticisms as “ridiculous.”
The spot has a clear workplace theme. It’s called “Office Party,” but it’s probably a little different than your company’s annual gathering. Unless you happen to have supermodels in skimpy underwear milling around for the entertainment of dudes in tuxedos.
Many of you will know this photo: officials trying to stop Kathrine Switzer running the Boston Marathon in 1967 because, y'know, women can't run marathons... Well, she ran the London Marathon today, aged 71, and with the same bib number, 261. HUGE respect, @KVSwitzer! pic.twitter.com/2ZRH7VKwrj
Sky overtook Procter & Gamble as the biggest spender on traditional advertising in the UK in 2017, increasing year-on-year spend by 2.7% to £197.1m, reveals Nielsen data released today.
P&G’s spend dropped 1.4% versus 2016 to £196.8m, as did BT’s who retained third place despite a fall of 3.8% to £144.1m. Nielsen’s figures include the seven major traditional media formats but exclude internet advertising. [more…]
UK ad viewability levels have hit their highest level since records began back in the second quarter of 2014, according to the latest quarterly benchmark report from ad verification firm Meetrics.
In the first quarter of 2018, the proportion of banner ads served that met minimum viewability guidelines rose from 56% to 59% – the first time levels have risen for four consecutive quarters. [more…]
Social Media platforms have multitudinous advantages when compared to plenty of conventional marketing tools.
Also, changes in these sites are happing at a very fast rate and if any marketing campaign is not in sync with the latest updates then the chances for it to succeed is less. [more…]
Many of you will know this photo: officials trying to stop Kathrine Switzer running the Boston Marathon in 1967 because, y'know, women can't run marathons... Well, she ran the London Marathon today, aged 71, and with the same bib number, 261. HUGE respect, @KVSwitzer! pic.twitter.com/2ZRH7VKwrj